The record-breaking erosion of UK marketing budgets slowed in Q3 of 2020, according to the latest figures from the IPA Bellwether Report
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Ray Snoddy details the U.S Justice Department’s lawsuit against ‘the unchallenged gateway of the Internet’
Partner content: Now that CTV advertising is shifting towards becoming normal, we need to make sure that we continue to build on the great foundations that have been laid, writes PubMatic’s Ali Shabbir Syed.
Partner content: Newsworks’ Denise Turner presents a new study that delves into the news ecosystem and reveals how advertisers can be present at the sweet spot where opinions are formed, and information is trusted.
Alexis Nasard has been hired as the new chief executive of data and insights business Kantar, following almost three decades in the FMCG and retail sector.
Bob Wootton calls for pride in the work and a shift to marketing the industry’s craft and its commercial impacts to customers
Responding to last week’s Mills on Monday column, Kantar’s Dom Boyd argues that brand value measurement is in fact critically important for marketers, as he reveals an uncomfortable truth about UK brands.
Dominic Mills looks at trends emerging from this year’s IPA Effectiveness Awards and why he may head to Dunelm for a sofa in the New Year.
The majority of newsbrands saw their circulations rise period-on-period in September, with the Daily Mail reaching a circulation of just over one million for the first time since March.
The new Starcom CEO reveals her plans for the agency, her advice for working parents, and why she advocates a team-first rather than client-first approach.
