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Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
It has been a spectacular few days for women – on the football pitch before the cameras, in the political field, and scoring a few pay equality goals in broadcasting.
If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.
Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare
From the demise of classic billboards, to funding for Outsmart, Nationwide’s Chris Ladd voices client concerns about the future of outdoor advertising.
Publishers must look within themselves to build compelling propositions that will naturally attract more quality advertisers, writes Nick Welch.
YouTube-specialist ad agency Channel Factory has hired Maria Cadbury to lead the business in the UK as managing director.