ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
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Just like the Labour Party, advertising has also become less effective over time, writes Andrew Tenzer. Time for a rethink?
ITV has named Amobee’s Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster’s commercial digital strategy.
Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world – revealing a huge decline in ad fraud compared with industry norms.
The original Spitting Image was very much ‘water cooler TV’ with audiences of 15m. With only an estimated few hundred thousand subscribers, there’s no way it can perform this feat for BritBox.
The response of the media to the coronavirus threat will have to be carefully and accurately calibrated against the reality, writes Ray Snoddy. So how has it fared to date?
Global has signed a three-year deal with BT to become the telecommunications group’s outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.