The Government’s underwhelming Brexit campaign raises a few interesting points for the ad industry to consider, writes Dominic Mills.
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Adland is supposed to understand the Zeitgeist; it’s how it taps into consumers, no matter their class, to flog them things. But it can’t do this to its fullest if it doesn’t employ people from all walks of life.
WPP is to create a new, co-location campus in the heart of the US technology industry so it can better target potential partners and clients in the tech space.
Host John Reynolds sits down with the founder of Enders Analysis, Claire Enders, and Stephen Woodford, CEO of the Advertising Association., to discuss Lord Bell, licence fees, culture secretaries and digital advertising.
Just because we can’t measure how big it is, doesn’t mean we should ignore it, says the7stars’ head of insight Helen Rose. But where to start?
Partner content: As Brexit uncertainty mounts, some welcome news can be found in the latest investment data, which highlights that when it comes to the world’s tech sector, the UK’s enjoying unprecedented attention from overseas.
Raymond Snoddy examines new research that claims the long-running boycott of the pro-Brexit Sun newspaper helped cut Euroscepticism in Merseyside.
Commercial radio broadcaster Global will be launching five new national radio stations over the next week, beginning with the launch of Heart 90s.
‘Privacy is Personal’, created by Possible, seeks to improve awareness of the privacy features the social media giant offers in the UK, from sharing on the News Feed to ad preferences.