The IPA’s research director Belinda Beeftink looks at how our media habits have changed during the coronavirus crisis.
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AlixPartners’ Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
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It’s time to start again by reclaiming the great things adland has lost, writes Bob Wootton. Plus: an ex-ISBA director’s view on the programmatic supply chain report.
The narrative of decline that has rightly irked publishers for the last decade – and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
Dominic Mills examines the strategies – past and present – that could kick-start consumer spending and reboot the ad market.
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The final listening figures for radio before the lockdown kicked in cements its reputation as a strong medium resilient to so many of the threats many people in the past expected would hammer it. Indeed, commercial radio saw its reach rise above the 36 million mark once again, proving there’s always space for ad funded… Continue reading The radio value proposition // The future of media trading
The event, which was headlined by Sir Martin Sorrell, tackled a wide range of subjects from the future of media post-lockdown, the debate on the ISBA/PwC supply chain study, and the importance of creativity and innovation.