Sponsor content: Louise Cook explains what JICMAIL means for the industry from an econometric point of view.
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Ray Snoddy looks at the reaction and responsibilities of the press in covering the wave of murder and tragedy sweeping the UK.
It’s not easy to turn down ROI in favour of maintaining values, writes MediaCom’s Josh Krichefski – but if we don’t have courage in our convictions industry progress will be undermined.
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
Advertising network Publicis has merged two of its six media agencies – Blue 449 and Spark Foundry – with Chris Boothe to lead the new global network.
We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.
Let’s challenge ourselves to achieve brilliant things for children in the digital environment, writes Iain Sawbridge.
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform’s relationships with brands.
In this week’s Media and Marketing podcast, host John Reynolds interviews the newly-appointed CEO of Wunderman Thompson Mel Edwards. Plus: Outsmart and Total Media on the Capital’s junk food ban.
