Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
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US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday – scuppering Rupert Murdoch’s long-held plans to take full control of the broadcaster.
How will Global’s move into out-of-home change the structure of an industry on the point of consolidation, asks Dominic Mills. Plus: Why Forrester’s study of the world of big media agencies is a joke.
Promoted: A new wave of business intelligence tools can finally provide the sought-after insights industry needs, writes Paul Way.
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year – placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
Global, the UK’s largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.
Declaring a ‘continued reboot’ of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
Ooyala’s Q2 2018 Global Video Index has released its latest video numbers
Publicis Media has appointed three regional commerce leads across EMEA, the Americas and APAC to strengthen its global commerce practice, newly launched this year.
