If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
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From the global rise of populism, to the failing economic models of established media, the flow of reliable information is under serious threat, writes Raymond Snoddy.
The ITV Magazine is available to purchase for £1 in Waitrose & Partners stores across the country and myWaitrose members can pick up the magazine for free.
The new Chris Evans Breakfast Show on Virgin Radio will launch on 21 January 2019 free of ad breaks, thanks to a commercial partnership with Sky.
All Bob Wootton wants for Christmas is for everyone in adland to start doing their jobs properly.
Brightcove has released a new mini report covering streaming.It reports the following: “Learn how millennials’ preferences are changing the global streaming landscape.”To access the slides, please click the link below:External Link:Brightcove: Let’s Talk Streaming
By any standards the year that is passing has been a vintage one for media stories – sad, mad and bad.
Everything that needs taking down and burning in adland.
Full report available at: Mediatel Connected; TV
In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019.