In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
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In his new role, he will work alongside the senior radio management teams to identify new market and commercial opportunities and will also lead development of Bauer’s European audio businesses.
VIOOH, an automated trading platform for the out of home (OOH) industry, has appointed Natalia Escribano as chief commercial officer to head up its sales team.
Advertising network Dentsu Aegis has further grown its offering in the north of the UK with the acquisition of Manchester-based creative agency BJL.
There are metaphorical rooms where we store information about brands – and Dominic Mills is taking a bulldozer to one of his. Plus: if TV ad exposure amongst younger viewers is declining, where else could advertisers go?
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF’s own female talent serving in front line roles.
Hannah McCready reflects on the media agency pitching process after attending Mediatel’s Future of Brands
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
Mediatel Connected has released a new report, focusing on cinema, called “Rewind//FastForward”.