Video ad tech firm Tremor International has struck a deal with News Corp to buy its programmatic video marketplace, Unruly.
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The average pundit is, at best, no better than “a dart-throwing monkey”.
Outdoor media company Clear Channel has been awarded the contract for more than 200 digital advertising screens across some of the UK’s largest shopping centres.
Doug Whelpdale reveals how BARB is able to gain insights into SVOD’s blind spots by looking at levels of unidentified viewing.
There is a growing focus within marketing on the importance of gaining attention, rather than just reach. But how can it be effectively measured?
GroupM’s long-serving forecast specialist, Adam Smith, has died following a battle with cancer.
Michaela Jefferson speaks with one of the UK’s top media planners about his ambitious new plans – and the frustrations helping to drive them.
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform’s director of agencies, UK and Ireland.