Cat-owning country music fans who love Asian cuisine are significantly more likely to be tuning into the new series of Game of Thrones this month than the rest of the general population, according to new data.
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Thinkbox has released its annual “Year In TV” report.It states: “TV viewing is changing. You know this; you watch it differently from how you used to. You probably enjoy it even more too. Viewers have never had it so good. And you know that change brings challenges of course. As some live TV viewing is… Continue reading Thinkbox: A Year in TV 2018-19
According to Radiocentre, listeners want those in the know to curate their music for them – which streaming services cannot currently offer in the way radio can.
There is a habit in media of sweeping up internet activities into big meaningless numbers, writes Thinkbox’s Matt Hill – and it really makes no sense.
ITV is launching its own addressable advertising platform to give advertisers “complete control” over the buying of campaigns across the broadcaster’s VOD service, ITV Hub.
Accenture’s acquisition of Droga5 is a landmark deal in the onward march of the consulting groups. Here, our experts explain its significance.
The former CEO of Bauer Media UK, Paul Keenan, has been elevated to a group-wide position as president of audio, while Rob Munro-Hall, former group MD, has been appointed CEO of the publishing business in the UK.
The CEO of the TV audience measurement body outlines current challenges and discusses what’s in store over the next decade.
The ‘audience measurement panel and data publication’ and ‘survey design and methodology’ contracts will both begin in 2023 and run for an initial six year period.
With the car now a very different mechanical beast than it was only a few years ago, automotive brands need to be sure that their advertising strategies keep up with the pace of change.