The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
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It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the “ethos” of the new company.
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.
He joins from addressable TV specialist Sorenson Media, prior to which he worked at companies including OMD, Fox Networks and Adobe Ad Cloud.
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
John Lowery offers up a way to move fast and break Facebook.
Full report available at: Mediatel > Media Landscape > Performance> Annual top 10 films
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.