Advertising helps sell stuff, but selling stuff is an environmental catastrophe. So how can the marketing industry play a part in tackling climate change?
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Inspired by a challenge from Dominic Mills, Route’s Euan MacKay outlines how Mary Meeker could create a size-based scale factor to improve her time/money analyses
The daily market had another tough month, with only two titles bucking the overall downward circulation trend. The Financial Times performed best, increasing by 3.8% in June.
Reach Plc, publisher of newsbrands including the Mirror and the Daily Express, has confirmed that it is in the early stages of discussions to buy “certain assets” of JPI Media.
Too many purchasers of exclusive sports rights don’t understand their long-term interests lie in a mixed economy of subscription and free-to-air TV, writes Ray Snoddy.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year. Here, media and advertising experts discuss the findings.
There is much to be done in the arena of digital audience measurement, but if we make use of all that the Joint Industry Currencies have to offer, perhaps the ‘gap’ isn’t as big as it might appear, writes Simon Redlich.
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.