It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vara-Patel.
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In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.
MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.
Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.
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Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.
Citing concerns about the power of major social networks, the UK’s Competition and Markets Authority (CMA) has launched a study into online platforms and the advertising market that supports them.
It has been a spectacular few days for women – on the football pitch before the cameras, in the political field, and scoring a few pay equality goals in broadcasting.
If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.