Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
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CEO Mark Read names Stephan Pretorius as chief technology officer, Lindsay Pattison as chief client officer, while Andrew Scott is confirmed as the permanent COO.
Brands need to turn social platforms from “a source of inspiration” into an “actual purchase channel” – with fewer than one in ten UK shoppers claiming social media plays a role in buying habits.
Social and creative agency eight&four has hired Lucy Walker as its first audience director.
If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
The latest quarterly update of the Ipsos Connect Tech Tracker has been released.
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.
It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
The redesign, which was announced by Will Dean, editor of the Guardian Weekly, will have a slight increase in cover price and a greater focus on design and photography.