MullenLowe Group UK has poached Mediacom’s Danny Donovan to head up its global planning and buying arm, Mediahub, as UK CEO.
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With scientific guidance, it’s time senior editors stood back to think about how complex and longer-term global issues are reported, writes Raymond Snoddy.
The enduring power of live sport is crucial to linear TV, but some commercial broadcasters seem determined to make it unwatchable, writes Nick Manning.
Advertisers, agencies and publishers need to work together to ensure brands are not overly sensitive about appearing in news environments, writes Leena Vara-Patel.
Mondelez and Volkswagen are the first brands to fall foul of the Committee of Advertising Practice’s new rules on harmful gender stereotypes.
Amazon-owned live streaming platform Twitch has hired Fran Cowan as its first director of advertiser marketing, EMEA.
Using behavioural science, charities can close the gap between people’s intentions and actions and drive higher charitable giving as a result, writes William Hanmer-Lloyd.
Bauer Media is relaunching its digital audio ad platform, Bauer InStream, so it can exclusively sell its network of brands to advertisers in a “safe and sound” context.
As the ‘Flat Earthers of Traditional TV’ fight back against reports of TV’s ill health, Dominic Mills has his own observation to add to the mix.
Mediatel Events has launched its first conference exploring the challenges and opportunities audio presents advertisers, agencies, and those in the radio business.
