The marketing body for consumer magazines, Magnetic, has today launched its first industry-wide campaign to highlight the benefits of quality attention to media planners and marketers.
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BBC Radio 2 continued to top the national breakfast rankings during the fourth quarter of 2018, while Capital London’s weekly reach reduced by -1.4% quarter-on-quarter to 915,000 listeners.
The most popular digital-only station remains BBC 6 Music with a weekly reach of 2.3 million listeners, while KISSTORY is the most popular commercial digital-only station, with a weekly reach of 1.8 million listeners.
As Rajar releases its 2018 Q4 results for the radio market, Mediatel presents the key findings showing station and network reach, share and average listening hours.
Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the fourth quarter of 2018.Topics covered in the UKOM Q4 2018 report include: Platform preferences by demographic segment. How consumers tend to use different platforms to access different content categories. The websites… Continue reading UKOM/comScore: Digital Market Overview – Q4 2018
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.