Diageo is reaching out to gin drinkers in a new way this summer, having launched an out-of-home campaign that serves digital ads based on the current weather.
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Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
In her new role, Kate Pickering will lead Gyro Manchester’s content team and oversee everything from content strategy through to content development and evaluation for clients.
Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.
In this week’s Media and Marketing podcast, host John Reynolds is joined by former Aegis CEO Peter Scott to discuss his new role at Be Heard Group and company private jets. Plus: ITV and TV trading spats.
TI Media, formerly Time Inc., has announced the closure of Soaplife magazine, adding to the string of magazines already closed by the consumer magazine publisher this year.
ITV’s managing director of online, Paul Kanareck, is to leave the company after seven years as part of the broadcaster’s strategy overhaul.
After months of scandals and scrutiny, Facebook’s year just got worse: the social media giant has reported its first drop in European daily active users since 2009.