The Body Shop transforming its stores into activist hubs is a form of brand purpose Dominic Mills actually approves of. Plus: Steve Hatch’s grilling, and Centaur Marketing’s bizarre rebrand.
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Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
In this week’s podcast, John Reynolds sits down with founder of Uncommon, Nils Leonard and Ali Hanan, founder of Creative Equals. Plus: Alex DeGroote on 2019’s media stories and Zenith’s Danielle Baker on the next cultural trends.
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
Out-of-home (OOH) specialist agency Talon has appointed Barry Cupples as global chief executive to drive expansion into international markets.
Despite consumers making more conscious decisions around media consumption in the pursuit of wellbeing, it will be impossible for established social networks to negate their negative effects on mental health, say experts.
Dynamic TV leverages first-party data from Channel 4’s 18 million registered viewers and will be able to serve various data-driven creative across big screen devices such as smart TVs, plus mobile and desktop VOD.
Kicking off her new monthly column for Mediatel Newsline, Jan Gooding looks at ways the pitching process can be changed to the benefit of both clients and agencies.
Not so long ago analysts were predicting the death of radio. Oh, how they are now eating their words, writes Raymond Snoddy.
A number of influencers with millions of followers each have formally agreed to change the way they label ads across their platforms, in response to an investigation by the Competition and Markets Authority (CMA).