The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.
Showing 8621-62,631 of 62,631
More Uk articles
Digital radio remains in rude health and now represents half of all radio listening with a narrow 50.2% share, according to the latest Rajar results for the second quarter of 2018.
As Rajar releases its second quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours .
Following a tough start to the year, the national breakfast market went on to record a mixed bag of results in the second quarter.
As Facebook takes a multi-billion dollar kicking, print ad revenue for newsbrands has increased for the first time in seven years. Is this the start of something new, wonders Raymond Snoddy.
The “Creative Agency of the Future” global roster now includes Wunderman, H+K Strategies, Geometry Global and Mirum.
Private equity firm Exponent is to acquire Dennis Publishing, the business behind The Week magazine, with proceeds of the sale helping to plant a new woodland.
Bryan Scott joins from The Lighthouse Company where he served as marketing & innovation director for three years.
Kevin Bratley and Jade and Lee Trott will work across key accounts and report to OLIVER UK’s ECD, Rob Kavanagh.
Unilever’s Keith Weed recognises that advertising impacts society in many ways and so must act responsibly, writes Dominic Mills. He’s a wise choice as president of the Advertising Association.