More Uk articles

Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.

Full report available at:Mediatel Connected > Connected Surveys > Analysis

The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.

This week in brand hysteria: the launch of Gillette’s new advertising campaign, “The Best Men Can Be”.

De Martin joins from OMD where she served as managing partner EMEA. Prior to that, she held roles at at IPG Mediabrands’ Initiative and Starcom Mediavest Group.

Newsbrands will have to limber up for more flip-flops on their editorial lines, writes Raymond Snoddy as he surveys the media landscape during the chaos of Brexit.

Although some marketers still feel optimistic for 2019, Brexit chaos has dampened business and consumer confidence, driving down budgets and restricting marketing resources. Here, experts share their views on the findings.

If done successfully, investment in wellbeing can be used to build a foundation of sustainable support throughout the life-cycle of a company, writes Simon Russell.

After six consecutive years, UK marketing budget growth finally came to an end in the final quarter of 2018, according the latest IPA Bellwether report.

The deal adds Gravity’s marketing capabilities to Vivaldi’s existing business, brand strategy and data analytics offering.