The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the fourth quarter of 2018.Topics covered in the UKOM Q4 2018 report include: Platform preferences by demographic segment. How consumers tend to use different platforms to access different content categories. The websites… Continue reading UKOM/comScore: Digital Market Overview – Q4 2018
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In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
Wieser – dubbed Madison Avenue’s de facto chief economist – is a highly influential analyst covering marketing, media, advertising and technology.
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The likes of WPP need to look beyond the numbers to achieve real integration, writes Ben Rudman.
It is fundamental that advertisers now use a combination of broadcast and on-demand TV to maintain reach. Too bad Ebiquity’s new report overlooks this fact, says Thinkbox’s Matt Hill.
Recently-merged agency Wunderman Thompson has today launched its new brand look, illustrating the “ethos” of the new company.
The announcement follows reports that hundreds of thousands of pounds are currently being spent on Brexit-related, micro-targeted ads from both sides of the debate.
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative.