Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
Showing 8851-63,556 of 63,556
More Uk articles
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
The latest quarterly update of the Ipsos Tech Tracker has been released.The report states: “Technological developments are increasingly rapid, presenting a host of opportunities and risks for businesses. Today’s consumers are more connected than ever before and this makes online platforms and new devices ideal meeting points for brands and their audiences. Ipsos’ Tech Tracker… Continue reading Ipsos Tech Tracker: Q1 2019
The UK’s tech workforce is as stressed as that of the NHS, a new study into the sector has revealed, highlighting significant mental health concerns.
March this year was a bleak month for TV revenues, with ITV, Channel 4 and ITV Breakfast all seeing their total revenues fall year-on-year, according to agency estimates.
The changes follow the recent appointment of Rob Munro-Hall as CEO of Bauer Publishing UK and co-head of the publisher’s global business.
Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.
Following the loss of clients in the automotive, pharmaceutical and FMCG sectors, WPP has reported a 8.5% decline in first-quarter sales in North America, its largest market.