In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.
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The7stars’ findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology – a figure that increased to 71% within the younger age group of 18-24 year olds.
In his new role, Adam Guilfoyle is responsible for leading all new business activity, including the pitch process and prospecting.
The Royal National Lifeboat Institution (RNLI) has appointed Wavemaker to handle all of its media planning and buying in the UK and Ireland.
Oh the irony. The true value of attention as a KPI for advertising is underestimated because our industry doesn’t pay sufficient attention to its underlying potential, writes Sebastian Schindler.
Entrepreneur, best-selling author and influencer Ella Mills is the latest headline speaker to confirm for MAD//Fest London this November.
It’s the question everyone in adland is asking.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Summer 2018 Digital Audio Survey
Data and the ability to target individuals has transformed marketing, writes Ian Dowds. But don’t write off demographics just yet