The World Federation of Advertisers has today published a global media charter as it rallies agencies, ad-tech providers, media owners and platforms to create a “safer, more transparent” environment for brands and consumers.
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Full report available at: Mediatel Connected > AV > Radio
Digital radio is in rude health and now represents the majority of all radio listening with a narrow 50.9% share, according to the latest Rajar results for the first quarter of 2018.
As Rajar publishes its first quarter results for the radio market, Mediatel presents a full round-up for the national stations and networks and the digital and breakfast markets.
Just 2 of the 11 national stations recorded by Rajar were able to report an increase in listeners since the end of last year, with a similar picture for the London stations.
As Rajar releases its first quarter results for the radio market, Newsline presents the key findings showing station and network reach, share and average listening hours.
In her new role, Milligan will co-ordinate the marketing and communications of Dentsu Aegis Network media brands.
Facebook removed 837 million pieces of spam in the first quarter of 2018, according to a new report released by the social media platform as it continues to appease demands for increased transparency.
Alps currently serves as the chair of Thinkbox, the marketing body for commercial TV in the UK.
A new study shows that the act of watching TV while using a mobile or tablet actually improves the viewer’s chances of following up on an advert by 75%.
