As advertisers, we should be thinking critically about current Millennial beliefs and behaviours – and what that is now creating in the next generation, writes futurist Tracey Follows.
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John Lowery asks ex-Lidl boss Ronny Gottschlich to cast his forensic eye over Tesco’s new discount business as the pair take a trip to the Chatteris store. Lots of tutting ensues.
The station will feature a wide range of women in music, from Adele, Kylie and Beyonce, to Aretha Franklin, Whitney Houston and Dusty Springfield.
The first media agency to utilise blockchain ‘smart contract’ technology has gone awfully quiet since it launched to much fanfare a year ago. What happened, wonders Bob Wootton.
If we are smarter in the planning stages, we can make our ads work harder, writes Inskin Media’s Dominic Tillson.
We’re “one giant step closer” to tackling online ad fraud today as TAG and JICWEBS announce the adoption of an anti-fraud certification programme.
Thanks to a forensic examination by Les Binet and Peter Field, the ad industry now has a good hold on the ideal balance between short-term performance marketing and longer-term brand-building.
With consumers increasingly showing preference for products they can touch, print media may be exactly what brands need to cut through all the noise of the overcrowded digital space.
Channel 4’s The Circle highlights the value of social media peer approval for brands, writes Wavemaker’s Dom Whitehurst