Leading regional publisher Archant is keen to step up as the David to Facebook’s Goliath with a return to community centred content.
More Uk articles
TAG’s Nick Stringer explains how the body is working with the Joint Committee for Web Standards in the UK to create a consistent approach to digital advertising standards across the US and UK markets.
Adtech firm Videology has filed for Chapter 11 bankruptcy protection this week, while setting up a deal to sell its assets to Amobee, a subsidiary of Singtel.
There are often stark differences, as well as surprising similarities, between the media behaviour and device ownership of millennials and the older generation.
The Newsworks research, Planning for Profit, shows that increasing the share of budget in print to what is described as an “optimum level” would more than double current campaign PROI.
Following the publication of a new study from Newsworks, Brian Jacobs explains why media planners should take note.
BP and WPP are to enter their third decade working together after the petroleum company selected the ad group as its global marketing partner for its Corporate, Fuels and Castrol businesses.
In planning new measures that will undermine press freedom, the Labour Party is displaying a strange sense of priorities, flowing against the tide of both technology and history, writes Ray Snoddy.
There is a new and looming threat to brand safety which is possibly more insidious and longer lasting than anything we’ve seen before, writes David Brennan
Alex Russell has been appointed client sales director and Sharon Wright as head of digital sales.
