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In an exclusive extract from BARB’s Viewing Report 2018, Deloitte’s Ed Shedd examines the evolution of video measurement.

The seal confirms that the companies’ practices have met different criteria – which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.

The Publishers Audience Measurement Company (PAMCo), is the governing body which oversees audience measurement for the published media industry. They are responsible for the new joint industry currency (JIC) called PAMCo – Audience Measurement for Publishers in place of NRS data.PAMCo’s funding stakeholders are News Media Association (NMA – representing Newsbrands), Professional Publishers Association (PPA… Continue reading PAMCo

There is a danger that regulators could find legitimate domestic reasons to block deals in the newspaper and TV industries while missing the bigger global picture, writes Raymond Snoddy.

A new study shows that 61% of respondents would apply for an extension on the 25 May deadline – if they had the possibility.

Unimpressed with the answers given by Facebook’s chief technology officer during a government inquiry into fake news, MPs have now threatened Facebook CEO Mark Zuckerberg with a formal summons to stand before them instead.

Facebook has announced plans to build a new Clear History feature into its platform to grant users more information and control over how their personal data is used.

McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.

A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.

Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.