More Uk articles
Is there a viable future for ad-supported content in-app or should advertisers be focusing on mobile web? Andrew Buckman explores the pros and cons.
The agreement will allow the music company to license its recorded music and publishing catalogs for video and other social experiences across Facebook, Instagram and Oculus.
Everything that needs taking down and burning in 2018 – including ‘brave’ brands, LinkedImbeciles, influenza marketing and voice assistants.
Nielsen analysis reveals the top 10 most effective TV ads of 2017.
In his final column of the year, Ray Snoddy looks back at some of the most interesting and impactful media business stories of 2017.
Following a poor October, November – with its Christmas advertising boost – saw a reversal of fortune for most of the UK TV market.
The Manning Gottlieb founder will leave Ebiquity at the end of the year after 10 years as a director of the company.
DWA specialises in ad-tech, real-time insight, and management decision support to a range of integrated, global media, including programmatic, search, social, and demand generation.
Magazine brands BBC Good Food and Radio Times recorded huge mobile readership gains between October 2016 and September 2017, according to the latest figures from NRS PADD.