More Uk articles

Thanks to better optimisation, UK ad viewability levels have hit their highest level since records began almost four years ago, according to ad verification firm Meetrics.

Which of TV’s latest ad formats should brands be most excited about? TVSquared’s Marlene Grimm looks at the options.

Full report available at: Mediatel Connected > Display > Press > One-click Reports > National Newspapers > ABC Circulation

The daily market was up 0.7% between February and March, but was down -7.6% year-on-year. Meanwhile, the Sunday market had a tough month with no gains from any title.

Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.

In this week’s Media and Marketing podcast, host John Reynold’s interviews City A.M. editor Christian May and Rachel McDonald, the MD of Carat, Manchester.

Full report available at: Mediatel Connected > Display > Press

For the first time publishers and advertisers can see audience delivery across all platforms – including mobile, tablet, desktop and print.

For the first time publishers and advertisers can see audience delivery across all platforms – including phone, tablet, desktop and print.

In any rational world, there should now be a renaissance in sophisticated media planning thanks to the new Audience Measurement for Publishers, writes Raymond Snoddy.