More Uk articles

It is critical advertisers have the right information to make the best investments, writes PwC’s Neil Duncan.

As Google considers its own strategy, Netflix and Alibaba both boost their out-of-home advertising credentials with some serious investments. Dominic Mills looks at the strategies behind the deals.

New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.

British brands are increasingly choosing to expand into English-speaking markets instead of Europe; Rob Watt looks at why

Google may be in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK – industry experts weigh in.

Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.

As Twitter’s executives wring their hands about the meaning of ‘dehumanising speech’ and insist they want to be good citizens, the patience of governments and regulators seems to be running out, writes Raymond Snoddy.

A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.

In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business’ talent in the areas of creative, data and technology.

The7stars’ findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology – a figure that increased to 71% within the younger age group of 18-24 year olds.