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Partner content: Machine learning can hand control back to publishers, writes Ezoic’s John Cole – what’s stopping them?

Newsline presents a range of industry voices sharing their views on what they learned from Cologne’s digital marketing colossus.

This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.

There have been a number of ambitious predictions about the future of voice technology; Nestlé’s global head of search says that some estimates are taking it too far.

Full report available at: Mediatel Connected > Display > Press

Dominic Mills unpicks the ambitions laid out in Sir Martin Sorrell’s new stockmarket prospectus. Plus: Why publishers should begin benchmarking average revenue per user.

Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.

The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.

As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team – alongside two promotions – in a reorganisation of the business.

Mediatel caught up with attendees at this year’s Dmexco – from senior and seasoned names, to ambitious new start-ups – to see what they think are the biggest digital marketing trends we should watch out for.