We need advertising to work – and we need to be willing and honest enough to say when it doesn’t. By Joe Lewis.
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Results International’s Julie Langley shares a first quarter analysis on marcoms merger and acquisition activity.
Dominic Mills hacks his way through some unfathomable language to understand why every media agency needs its own agent for transformation. Plus: A tale of two retailers…and TV.
In the first quarter of 2018, WPP’s net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
Jason Dormieux is named global chief transformation officer and chairman of Wavemaker UK. Meanwhile, Paul Hutchison has been named Wavemaker UK’s CEO and Anna Hickey has been promoted to chief operating officer.
UK adspend grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of growth, according to the latest Advertising Association/WARC Expenditure Report. Here, media bosses digest the findings.
The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growth, and a further rise of 3.8% is expected for 2019.
Alison Forrestal is appointed group managing director, as Katy Gotch takes up a new business development role, and Andrew Gabriel takes charage of Immediate TV.
A year into the role Sir David Clementi seems to be a safe pair of hands who has mastered his complex and ever-changing brief, writes Ray Snoddy – but the future still offers major challenges.