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Where does viewability fit into measuring the success of ad campaigns, asks Oath’s Alex Timbs.

The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.

Platforms that were founded as ways to connect and share have been ‘massaged’ into tools for separation and mass manipulation, writes Rosie Cross, brand and advertising campaign manager, Barclays.

The partnership will allow the police to investigate and remove sources of invalid traffic (IVT) that have been rapidly increasing across programmatic advertising.

The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.

The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.

Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.

In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.

Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.

From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.