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The account includes a diverse portfolio of businesses and boasts a number of the UK’s leading household brands.

Elizabeth Fagan, the MD of Boots, said ISBA would take a stronger role tackling digital accountability, viewability and verification, agency and client alignment, and data privacy.

ISBA, the body representing UK advertisers, has announced it is adopting a new viewability standard that will double the current industry threshold.

In her new role she will be responsible for delivering strategic direction to the innovation programmes for Starcom’s clients across the globe.

JICWEBS, the independent body that sets best practice and standards for trusted online ad trading, has delivered the Google-owned video platform the certification, helping to reassure advertisers over ad placements.

In her new role, Wagner will be responsible for driving strategic leadership for the company’s clients.

After a record high in 2016, total UK television ad revenue fell 3.2% to £5.11bn in 2017. However, growth is expected to resume this year.

Expect Google, Apple, Facebook and Amazon to launch new products and services that are all focused around the integration of their user base with the TV experience, writes Paul Mead.

Commercial radio secured almost £680 million in ad revenue last year, its highest ever figure, according to Radiocentre.

While addressable TV is the next big thing, old-fashioned attitudes to share have slowed television’s progress, and will continue to do so unless they change, writes Dominic Mills. Plus: honest job titles.