The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
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As WPP announces that Maxus and MEC are to merge, the7stars’ Jenny Biggam asks if this is really in the interests of clients.
The paper, edited by Richard Oakley, will sit alongside the Irish edition of its sister paper, The Sunday Times, and replaces the international version currently in the market.
Sponsor content: Ahead of the Connected Consumer Conference, Tapad’s Chris Feo outlines three steps marketers should take to better understand their customers in a fragmented world.
Revenue was down for all UK commercial broadcasters in May.
Hunt, who took on the role of CCO in 2011, was hotly-tipped to take over from current chief executive David Abraham when he steps down at the end of the year.
Research from the7stars found that UK news readers are both ‘confused’ and ‘resigned’ to the fact that they need to be able to establish the veracity of news themselves.
GroupM, the investment arm of WPP, is merging the global operations of its agencies MEC and Maxus under the leadership of MEC’s CEO Tim Castree.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.