There are a number of immediate changes senior members of the industry need to make to ensure a safer advertising environment, writes Julia Smith.
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Leaders’ debates on UK TV died in the 2010 general election when Lib Dem leader Nick Clegg emerged from the shadows to effectively upstage David Cameron, writes Raymond Snoddy.
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
40% of British adults now trust politicians more than the media, making it “extremely troubling” for news platforms to maintain credibility, says Trinity McQueen report.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
In the build-up to the election, multiple charities and interest groups are trying to encourage young people to vote. However, most of their efforts will actually make the problem of limited youth voting worse.
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore’s viewability development – and explains how we should advance the debate.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
