More Uk articles
Ooyala’s Q4 2017 Global Video Index has released its latest video numbers, stating:
A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
Nine years ago a joint online venture between ITV, Channel 4 and BBC Worldwide was killed off in a wretched and arrogant decision, writes Raymond Snoddy – but now, a joey of sorts has been born…
Williams talks about Channel 4’s move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.
A new report from comScore, where in the five EU countries studied, more than one third of consumers now access retail sites through both mobile and desktop devices.
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.