Peter “Baz” Bazalgette has called for the Government’s analogue switch-off target of 2006-2010 to be abandoned, claiming that it is “unrealistic and distorts policy making”. The chairman of Endemol UK and non-executive director of Channel 4, writing in today’s Guardian, added that “an early switch-off as a government objective encourages digital platform-owners to hope for… Continue reading Bazalgette Calls For End To Switch-Off Target
Last week saw Granada’s chief executive Steve Morrison defending ITV from charges of “structural decline” (see Granada Chief Denies ITV’s “Structural Decline”) as concerns, in particular regarding the ITV digital platform continued. In addition, at the end of the week Granada announced that its joint venture with Littlewoods, Shop! is to close (see Granada And… Continue reading Sharewatch
SMG Counts The Cost Of SRH InvestmentAccording to press reports this morning SMG is considering a £60 million write-down of its stake in Scottish Radio Holdings in response to pressure from its auditors.In a buoyancy market, between December 2000 and May 2001, SMG gradually increased it hold in SRH building a 29.5% stake at a… Continue reading SMG Counts The Cost Of SRH Investment
JCDecaux Downbeat On Early 2002 OutlookJCDecaux has this morning released full year results for 2001 which revealed a 2.1% fall in profits and a downbeat outlook for Q1 2002.EBITDA was down 2.1% to E377.3 million whilst net profits were halved to E10.2 million from E20.4 million in 2001. This, said the group, was due to… Continue reading JCDecaux Downbeat On Early 2002 Outlook
E-commerce and advertising businesses in the UK and Europe could be set to face high costs and a blow to competitiveness as European legislation on internet “cookies” looks set to go before committee tomorrow without any of the amendments requested by the e-commerce, media and online publishing community.The legislation would require websites to gain permission… Continue reading No Compromise On EU Cookie Proposal
67% of UK consumers think that more companies should be involved in cause-related marketing campaigns like Tesco’s computers for schools promotion, according to research carried out by ad-related charity Business in the Community.The research shows that 32 million UK consumers regularly buy products and services linked to a cause or a charity and 77% of… Continue reading Cause-Related Marketing Improves Brand Image
GWR’s subsidiary, NOWdigital, has won its eighth digital radio multiplex licence, to broadcast in Swindon, Bath and West Wiltshire to a potential adult audience of just over half a million. Two bids were submitted to the Radio Authority for the licence; the other was from Emap Digital. Winning the bid means that GWR now has… Continue reading GWR Wins West Wiltshire Multiplex
Digital marketing group Messagizer UK is launching a viral marketing campaign to tie in with next summer’s World Cup in the Far East.The campaign, which takes the form of an interactive football game for online sports fans, has been designed to cash in on the huge level of interest in the World Cup. The game… Continue reading Messagizer To Launch Global Viral Campaign
Shares in Johnston Press rose 0.13% yesterday to close at £3.85 as the market continued to respond positively to the publisher’s acquisition of Regional Independent Media for £560m earlier in the week (see Johnston Completes RIM Acquisition).Granada, which yesterday dismissed speculation that ITV1 is in “structural decline” (see Granada Chief Denies ITV’s “Structural Decline”), also… Continue reading Sharewatch
The outdoor and ambient industry has seen two “biggest ever” campaigns booked this month, with Taxi Media and Maiden’s AdRail playing host to campaigns from financial services company More Th>n and Toyota.More Th>n’s month long campaign began on 1 March, utilising 785 cabs and incorporating superside and tip seat ads in what is the UK’s… Continue reading March Brings Big Campaigns In Outdoor
