E-commerce and advertising businesses in the UK and Europe could be set to face high costs and a blow to competitiveness as European legislation on internet “cookies” looks set to go before committee tomorrow without any of the amendments requested by the e-commerce, media and online publishing community.The legislation would require websites to gain permission… Continue reading No Compromise On EU Cookie Proposal
67% of UK consumers think that more companies should be involved in cause-related marketing campaigns like Tesco’s computers for schools promotion, according to research carried out by ad-related charity Business in the Community.The research shows that 32 million UK consumers regularly buy products and services linked to a cause or a charity and 77% of… Continue reading Cause-Related Marketing Improves Brand Image
GWR’s subsidiary, NOWdigital, has won its eighth digital radio multiplex licence, to broadcast in Swindon, Bath and West Wiltshire to a potential adult audience of just over half a million. Two bids were submitted to the Radio Authority for the licence; the other was from Emap Digital. Winning the bid means that GWR now has… Continue reading GWR Wins West Wiltshire Multiplex
Digital marketing group Messagizer UK is launching a viral marketing campaign to tie in with next summer’s World Cup in the Far East.The campaign, which takes the form of an interactive football game for online sports fans, has been designed to cash in on the huge level of interest in the World Cup. The game… Continue reading Messagizer To Launch Global Viral Campaign
Peter “Baz” Bazalgette has called for the Government’s analogue switch-off target of 2006-2010 to be abandoned, claiming that it is “unrealistic and distorts policy making”. The chairman of Endemol UK and non-executive director of Channel 4, writing in today’s Guardian, added that “an early switch-off as a government objective encourages digital platform-owners to hope for… Continue reading Bazalgette Calls For End To Switch-Off Target
Last week saw Granada’s chief executive Steve Morrison defending ITV from charges of “structural decline” (see Granada Chief Denies ITV’s “Structural Decline”) as concerns, in particular regarding the ITV digital platform continued. In addition, at the end of the week Granada announced that its joint venture with Littlewoods, Shop! is to close (see Granada And… Continue reading Sharewatch
The outdoor and ambient industry has seen two “biggest ever” campaigns booked this month, with Taxi Media and Maiden’s AdRail playing host to campaigns from financial services company More Th>n and Toyota.More Th>n’s month long campaign began on 1 March, utilising 785 cabs and incorporating superside and tip seat ads in what is the UK’s… Continue reading March Brings Big Campaigns In Outdoor
UK Free To Air Digital Television May Have Limited FutureA new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital… Continue reading UK Free To Air Digital Television May Have Limited Future
ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative
BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target
