Out-of-home and ambient media operators are to have their own official trade association, separate from the Outdoor Advertising Association (OAA), from May this year.Further details are due for release at the end of this month, but the organisation will be expected to deal with topics including accountability and trade practices. Among the companies supporting the… Continue reading Out-Of-Home And Ambient To Form Trade Body
Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web
Flextech Television Sales has launched as an independent business and will now be known as ids – interactive digital sales.ids managing director Mark Howe said that the launch would expand the scale and reach of the group’s sales proposition, therefore adding value for customers. “By establishing ourselves as an independent company we will reap the… Continue reading Flextech Television Sales Gains Independence
The ASA has condemned VH1 as “irresponsible” following complaints that an ad for the music channel condoned illegal drug taking.Viewers complained that the poster ad, which stated “VH1 music TV that’s not for kids” and featured a rolled up banknote seemingly covered in white powder, was offensive and irresponsible as it made obvious allusions to… Continue reading ASA Turns Up Its Nose At VH1
Johnston Press, which announced yesterday it was paying £560m to Candover Investments for Regional Independent Media (see Johnston Completes RIM Acquisition), was one of the best performer’s in yesterday’s media market. Shares improved 6.99% to close at £3.67˝p, an increase of 24p on the day before.Cable & Wireless fell 3.80% yesterday to finish at £2.28… Continue reading Sharewatch
An analysis of TV revenue estimates from agencies for the first month of this year does not bring good news for the terrestrial channels. Year on year, a decline of 13.5% was seen overall, with the largest channel, ITV1, seeing the heaviest fall. Channel 4 suffered while Channel 5 got off relatively lightly, only seeing… Continue reading TV Market Round-Up – January 2002
Digital TV does nothing if not throw up new questions for the industry. Highlights of the existing list of questions included: Is the 2006-10 deadline still a possibility? and Is giving away set top boxes a sustainable strategy? In recent weeks these have been joined by: Will the BBC ever convince the DCMS that an… Continue reading Feature: Multichannel TV Reaches Milestone
