Mobile marketing company 12Snap has created a specialist media sales division to cope with the increasing demand for SMS advertising.The new division, 12Snap Media, will offer clients access to a mobile database containing over 8.5 million permission based UK phone numbers and will allow brands to develop SMS campaigns profiled by age, gender, region and… Continue reading 12Snap Creates Media Sales Division
BSkyB’s existing contract for Premier League football rights could prevent it from submitting a lower bid when the current £1.1bn three-year deal comes up for renewal.According to a report in the Financial Times, a Premiership club chairman has said that a clause in BSkyB’s contract stipulates that if the satellite operator bids for the rights… Continue reading BSkyB Unable To Reduce Football Rights Bid
Granada was one of the best performers in yesterday’s media market despite speculation that the company was poised to get out of ITV Digital, its joint venture with Carlton. Shares rose 3.82% to close at £1.36. Carlton also improved 1.87% yesterday to finish at £2.45˝, an increase of 4˝p on the day before.SMG, which strongly… Continue reading Sharewatch
Week on week analysis reveals that Emap was one of the strongest performers in last week’s media market. Shares in the company, which last Tuesday signed a deal to provide entertainment and music content to Hutchison 3G (see Emap Signs 3G Content Deal With Hutchison), rose 14.79% week on week to close at £7.84, an… Continue reading Sharewatch
BT Openworld is launching a multimillion pound integrated marketing campaign to drive broadband uptake in the UK.The three-month campaign is launching on the back of the BT Openworld’s new Plug & Go broadband product, which was unveiled last week and includes the company’s first ever consumer TV advert for broadband. From April a series of… Continue reading BT Openworld To Promote Broadband Uptake
SMG Dismisses Break-Up RumoursA report in yesterday’s Sunday Business which suggested that SMG was soon to be broken up in order to satisfy creditors has been dismissed as ‘complete nonsense’ by SMG.The report claimed that SMG was in breach of the loan agreement made with its bankers and would soon be forced to ‘radically restructure’,… Continue reading SMG Dismisses Break-Up Rumours
Cable company NTL has signed a multi-million pound contract with Samsung Electronics for the supply of digital cable set-top boxes. The deal may represent a threat to NTL’s other supplier, Pace Micro, which is already in financial trouble.Stephen Carter, managing director of NTL, said: “Having two suppliers rather than one is great for our business.”… Continue reading NTL Signs Set Top Box Deal With Samsung
New rules governing cross-media ownership, which are being considered by the Government as part of the forthcoming Communications Bill, could set an upper ownership limit of five “prime media assets” on UK companies.According to a report in today’s Times, proposals put forward by Scottish Media Group, which include the compilation of a list of some… Continue reading Communications Bill Could Limit Prime Media Assets
The ITC has upheld two complaints against ITV’s flagship daytime show This Morning after a guest, model and actress Caprice Bourret made use of the word “cunt” during an interview.The word was part of the title of a piece she was performing as part of the Vagina Monologues stage production. Bourret had been warned beforehand… Continue reading ITC Upholds Complaints On Model’s Language
