The outdoor and ambient industry has seen two “biggest ever” campaigns booked this month, with Taxi Media and Maiden’s AdRail playing host to campaigns from financial services company More Th>n and Toyota.More Th>n’s month long campaign began on 1 March, utilising 785 cabs and incorporating superside and tip seat ads in what is the UK’s… Continue reading March Brings Big Campaigns In Outdoor
UK Free To Air Digital Television May Have Limited FutureA new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital… Continue reading UK Free To Air Digital Television May Have Limited Future
ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative
BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target
Lycos has announced plans to cut a further 200 jobs from its European operation and is reducing its marketing budget in an attempt to break even by the end of the year.The advertising downturn has taken its toll on the online portal and the job cuts are the second part of a restructuring programme, which… Continue reading Lycos Sheds 200 Jobs In Cost Cutting Move
Granada’s chief executive, Steve Morrison, has dismissed speculation that ITV1 is in “structural decline” but has refused to comment on the future of ITV Digital.Speaking this morning at ISBA’s Annual Advertising Conference in central London, Morrison said that the ITV companies were determined to “take our destiny into our own hands.” However, with regard to… Continue reading Granada Chief Denies ITV’s “Structural Decline”
Dell.com replaced Casino-on-net to become the top online advertiser for women during January. The site gained exposure among 3,208,000 unique female users throughout the month and commanded 19.4% reach of the total at-home internet universe. Amazon.co.uk moved up from third position in December to become the second most popular online advertiser for women during January.… Continue reading New Media Round-Up
Harper Collins has become the first UK publisher to launch an SMS advertising campaign after signing a deal with Attic Futura’s teen magazine Sugar to promote a series of new books to teenage girls.Harper Collins has signed a deal with teen title Sugar allowing it to utilise the magazine’s database of 7-16 year old girls… Continue reading Harper Collins Breaks Into SMS With Sugar
Women’s portal iVillage UK has been confirmed as the leading women’s website in the UK, following its first ABCe audit.The site, which is a joint venture between supermarket chain Tesco and iVillage Inc, gained 541,596 unique users in the month ended January 31 2002 and registered 6.9 million page impressions. The figures are higher than… Continue reading ABCe Puts iVillage At Top Of Women’s Web
Flextech Television Sales has launched as an independent business and will now be known as ids – interactive digital sales.ids managing director Mark Howe said that the launch would expand the scale and reach of the group’s sales proposition, therefore adding value for customers. “By establishing ourselves as an independent company we will reap the… Continue reading Flextech Television Sales Gains Independence
