UK Free To Air Digital Television May Have Limited FutureA new report from Strategy Analytics forecasts that free to air digital television is unlikely to gain a foothold in the market without significant public or government investment. The report predicts that several major obstacles must be overcome if widespread adoption of free to air digital… Continue reading UK Free To Air Digital Television May Have Limited Future
ISBA’s director general, Malcolm Earnshaw, has issued an “urgent call” for the advertising industry to strengthen itself against the threats posed by a rising tide of consumer protection legislation.Last September ISBA called on businesses, brands and advertisers to “wake up” to the continuing erosion of advertising freedoms (see He said: “Consumer protection is high on… Continue reading ISBA Spearheads Pro-Advertising Initiative
BSkyB has said that it is “confident” of reaching its target of 7 million subscribers by 2003 and has dismissed claims that digital TV is a failing medium.Speaking at ISBA’s Annual Advertising Conference yesterday, BSkyB’s chief operating officer, Richard Freudenstein, claimed that the satellite operator, which currently has 5.7 million digital subscribers (see Freudenstein told… Continue reading BSkyB On Track To Hit Subscriber Target
Lycos has announced plans to cut a further 200 jobs from its European operation and is reducing its marketing budget in an attempt to break even by the end of the year.The advertising downturn has taken its toll on the online portal and the job cuts are the second part of a restructuring programme, which… Continue reading Lycos Sheds 200 Jobs In Cost Cutting Move
Granada and high street retailer Littlewoods have decided to close their joint venture home shopping TV channel, Shop!, at the end of this month.The move follows a business review, which concluded, according to Shop! chairman and Littlewoods’ sales and marketing director Susan Murray, that “Whilst e-commerce is achieving growth with profit potential…Shop! will not meet… Continue reading Granada And Littlewoods Shut Up Shop!
Natmags’ Cosmopolitan magazine has launched motoring website for women called Cosmowheels. The site contains information on buying vehicles including cars, motorbikes and bicycles, alongside information of new and used vehicles for sale.The site was created and is managed by Wheels Link, which acts as agent for a series of Wheels sites including Esquirewheels. Cosmowheels offers… Continue reading Cosmo Launches Women And Wheels Website
ITV is to hold a one-off, invitation-only marketing forum to remind advertisers and agencies of what marketing and commercial director Jim Hytner calls “the magic of television”. Quiz show presenter Chris Tarrant has already been confirmed as the host for the Television Matters event, to be held at Billingsgate on 14 May, while speakers so… Continue reading ITV Plans TV Marketing Forum
Reuters was the worst performer in the FTSE 100 yesterday, falling 23˝p to £4.59˝ from an already low footing. Another media major suffering a downturn in share price was WPP which had recently benefited from rising confidence in the media market. Yesterday, shares fell 20p to £7.35 over a convertible bond issue.A more positive performance… Continue reading Sharewatch
Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough TimesIn what is considered to be an upbeat trading statement this morning, DMGT stated that although the advertising market remains ‘soft’ the outlook is optimistic. During Q4 2001, advertising revenue at Associated Newspapers was showing declines of around 15% on the previous year, DMGT says that this margin… Continue reading Daily Mail Forecasts ‘Satisfactory’ 2002, Despite Tough Times
Over 60 complaints from viewers regarding Telewest Broadband advert showing a graveyard have been rejected by the ITC, despite claims that it was offensive.The ad in question showed a cemetery. A voiceover stated “the residents here are many and varied…but they’re all one thing, they’re jealous.” Onscreen text then stated “Live now. Live big. Live… Continue reading Telewest Survives Cemetery Ad Complaints
