The Government has reiterated its intention to relax the cross-media ownership regulations in the forthcoming Communications Bill.Speaking at the culture, media and sport select committee yesterday, Culture Secretary, Tessa Jowell confirmed that the Government intended to raise the threshold that prevents any one ITV company from having more than 15% of the total audience share.… Continue reading Government Reiterates Cross-Media Relaxation Plans
Shopfront Media has added a new network of sites to its portfolio, situated outside pet shops. Nestlé Purina’s Bonio and Winalot brands have become the first to sign up for the outdoor point-of-sale opportunities, which launch next week.The sites offered comprise double sided posters with illuminated panels attached to the stores’ facsias. Panels face oncoming… Continue reading Shopfront Adds Pet Stores To Portfolio
BBC chairman, Gavyn Davies, has criticised the Government’s decision to further delay the launch of BBC3, claiming that it could delay plans for the digital switchover.Speaking at a meeting of the Westminster Media Forum yesterday, Culture Secretary Tessa Jowell, said that she would not approve BBC3, the digital channel aimed at 16-34 year-olds, until she… Continue reading Davies Hits Back At BBC3 Delay
ITV has secured a sponsor for the second series of reality gameshow Survivor, which begins tonight on ITV1. PJ Smoothies, a drinks brand, will sponsor the 12 week run of both Survivor and the ITV2 Survivor:Raw show which will follow the main show each evening.The show pits 12 contestants against one another while stranded on… Continue reading ITV Signs PJ Smoothies For Survivor Sponsorship
IPC has signed a two-tier multi-brand ownership deal with GlaxoSmithkline for a Woman Family Health Special, part of the Woman Feel Good series. The deal includes straight display ads and editorial deals.Sophie Ward, who was responsible for brokering the deal from IPC’s end, said: “I’m delighted that the planners and buyers at Mediacom have bought… Continue reading IPC Signs GlaxoSmithkline Deal For Woman Special
Granada was one of the best performers in yesterday’s media market despite speculation that the company was poised to get out of ITV Digital, its joint venture with Carlton. Shares rose 3.82% to close at £1.36. Carlton also improved 1.87% yesterday to finish at £2.45˝, an increase of 4˝p on the day before.SMG, which strongly… Continue reading Sharewatch
Total UK advertising expenditure for categories covered in the Advertising Association’s Quarterly Survey fell 3.2% to £13.8bn during 2001, having seen a year on year fall of 6.9% or £263m in the final quarter.National Newspapers was among several large categories which saw falls for both the fourth quarter of the year and the year as… Continue reading Ad Association Figures Show 2001 Falls
Adverts- annoying things that might pay your wages but nevertheless interrupt your film on ITV and fall out of your magazine into the lap of the person next to you on the Tube? Or creative, amusing and part of the fabric of life as we know it? NewsLine editor Anna Wise reflects, because she’s worth… Continue reading NewsLine Column: Going To Work On An Ad
Outdoor Connection has published what it claims is the first ever guide to perimeter board advertising at sports grounds in an attempt to “demystify” the medium and make it more accessible to advertisers.The guide, entitled Board Games, charts the development of the UK perimeter board market, over the last ten years and is intended to… Continue reading Outdoor Connection Unveils Board Games For Advertisers
Tessa Jowell has warned the BBC to expect a heavier regulatory load in exchange for its privileges, but has confirmed that the corporation will retain the system of governor regulation, in addition to partial regulation by by new industry watchdog Ofcom, “Not because their burden should be light, but because it should be heaviest.”Speaking to… Continue reading Jowell Insists BBC Will Pay For Privileges
