Granada has announced that fast food brand KFC is extending its sponsorship of ITV1’s SM:TV Live to include a new interactive application.From 16 February viewers watching the Saturday morning children’s programme on ITV Digital will be able to interact with various elements of the show, including Wonkey Donkey and Chums.Granada’s controller of interactive TV sales,… Continue reading SM:TV Goes Interactive With KFC
Flytxt has formed a partnership with global solutions and mobile messaging company Logica, to allow advertisers to run more high-volume mobile marketing campaigns.Under the partnership, which combines Flytxt’s mobile marketing applications with Logica’s text messaging infrastructure, the two companies will work with mobile operators to build a network capable of supporting a greater number of… Continue reading Flytxt Announces Partnership With Logica
Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
ITV1 has decided to move Coronation Street from Wednesday to Tuesday for the last eight weeks of football’s Champion’s League, in order to avoid scheduling the soap late in the evening after the Wednesday matches.The programme will screen on Tuesdays at 8pm, immediately after BBC1’s EastEnders, from 19 February until 14 May. After that it… Continue reading Corrie To Find Football Refuge On Tuesdays
Smartlogik and GWR were the best performer’s in yesterday’s media. The former saw shares jump 25% to close at 1źp, while the latter experienced a more modest increase with stock climbing 1.12% to finish at £2.26, up 2˝p on the day before.Chrysalis, which announced yesterday that advertising revenue at Chrysalis Radio fell by 11.8% from… Continue reading Sharewatch
The IPA has appointed its first finance director, Ian Finlayson. He succeeds treasurer Ted Goater, who left at the end of last year.Hamish Pringle, the IPA’s director-general, said: “We’re looking to Ian to modernise the IPA finance function and to help deliver even better value for money to the membership.”Finlayson will take on the financial… Continue reading IPA Looks To Modernise Finance Function
