Future Network and Telewest were the worst media performers in yesterday’s market. The former saw shares dip 14.63% to close at 35p, while the latter fare slightly better dropping 7.35% finish at 31˝p, a loss of 2˝p on the day before.Granada also performed poorly with stock slipping 4.61% to close at £1.08žp, 5źp worse off… Continue reading Sharewatch
Natmag Contract Publishing has launched its own website www.natmag-contract.co.uk and has announced that it has joined the Association of Publishing Agencies (APA).The company, which was launched by Natmags last November (see Natmag Launches Contract Publishers www.natmags.co.ukRecent Press stories from NewsLine: Emap To Launch New Teen Weekly IFG Sells Hotdog to Paragon FT To Launch New… Continue reading Natmag Contract Publishing Unveils Website
Granada has announced that fast food brand KFC is extending its sponsorship of ITV1’s SM:TV Live to include a new interactive application.From 16 February viewers watching the Saturday morning children’s programme on ITV Digital will be able to interact with various elements of the show, including Wonkey Donkey and Chums.Granada’s controller of interactive TV sales,… Continue reading SM:TV Goes Interactive With KFC
Flytxt has formed a partnership with global solutions and mobile messaging company Logica, to allow advertisers to run more high-volume mobile marketing campaigns.Under the partnership, which combines Flytxt’s mobile marketing applications with Logica’s text messaging infrastructure, the two companies will work with mobile operators to build a network capable of supporting a greater number of… Continue reading Flytxt Announces Partnership With Logica
Casino-on-net.com‘s position as the most popular online advertiser for women continued throughout December. The site gained exposure among 2,555,000 female internet users during the month and commanded a 17.2% reach of the total UK at-home internet universe. Amazon.com, which was the third most popular online advertiser for women during December, remained strong throughout the month… Continue reading New Media Round-Up
ABC Electronic (ABCe) has completed its first audit of an email publication, meaning that the online publishing industry could soon become as accountable as the magazine and newspaper industries.Brighton-based publisher, Headstar’s “e-government bulletin” is the first to receive an audit of this kind through ABCe. Following an audit process that validated live email addresses, the… Continue reading First E-Mail Audit Completed
Ad 2-One, the digital sales and marketing arm of Vivendi Universal, is launching a new online advertising format containing sound.The company claims that the new rich-media format, called Shoshkeles, offers advertisers “intelligent branding,” allowing them to interact with consumers through a series of “sound enabled animations.”According to Ad 2-One, the new ads, which have been… Continue reading Ad 2-One Unveils Online Ads With Sound
More people are visiting e-commerce sites from work than from home, according to the latest figures derived from NetValue’s new Megapanel.The figures generated for December 2001 by the Megapanel, which measures internet behaviour at home, work and university, show that online shopping site, littlewoods.co.uk experienced a 400% month on month increase in at-work users during… Continue reading E-Commerce Sites Get Boost From Work Users
The FT this morning reports that talks are being held today between Rupert Murdoch and key News Corp TV executives regarding the company’s position on troubled German broadcaster Kirch. BSkyB holds a 22% share in Kirch’s pay TV operation and decisions must be made on the future of this arrangement and the put option BSkyB… Continue reading Murdoch In ‘Make Or Break’ Talks Over Kirch
Smartlogik and GWR were the best performer’s in yesterday’s media. The former saw shares jump 25% to close at 1źp, while the latter experienced a more modest increase with stock climbing 1.12% to finish at £2.26, up 2˝p on the day before.Chrysalis, which announced yesterday that advertising revenue at Chrysalis Radio fell by 11.8% from… Continue reading Sharewatch
