The annual rate of inflation has seen a sharp rise compared to December, according to the latest figures released by the Office of National Statistics. Inflation was well below the Government target of 2.5% in December, but jumped to 2.6% in January, ahead of forecasts and above the target level for only the second time… Continue reading January Inflation Rate Above Government Target
Card retailer Hallmark is to use Emap’s J17 and Smash Hits databases in a Valentine’s SMS campaign designed to drive traffic to its website.Text messages sent out today will invite recipients to enter a competition by replying to the SMS with answers found on the Hallmarkhiya.com website. The messages have been tactically timed so that… Continue reading Hallmark Uses Emap Teen Databases For Valentine’s Promotion
Week on week analysis of the media market shows that the best performance came from BSkyB, which announced on Friday that it had gained 218,000 new digital satellite customers in the six months ended 31 December 2001 (see BSkyB Growth Beats Expectations). Shares rose 13.08% week on week to close at £7.26, an increase of… Continue reading Sharewatch
Oftel has introduced tough new powers to prevent advertisers sending “rip-off” text messages to mobile phone users.The new regulations, which come into effect immediately, will prevent advertisers and mobile service providers charging users “premium rates” for replying to unsolicited text messages. Companies that ignore warnings from the industry watchdog ICSTIS will be disconnected and prevented… Continue reading Oftel Cracks Down On Rip-Off Text Messages
BARB is claiming that the drop in TV viewing attributed to its new ratings system is not as “extreme” as first thought.Last December BARB released figures showing that the overall average hours of viewing for the week of 23 December had dropped by 5% under the new TV ratings system, from around 25 hours per… Continue reading BARB Figures Show TV Viewing Increase
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Classic FM listeners are quick to embrace new technology but value longer shopping hours over mobile phones and the internet, according to the latest wave of VIPer research.The study shows that Classic FM listeners consider mobile phones and email to be time saving devices, with more than a third of respondents saying that email had… Continue reading Classic FM Listeners Value Shopping Over The Internet
The Newspaper Society has called on the Government to abolish the controls that restrict the merger of newspaper companies and the transfer of newspaper titles by reforming the “out-dated” media ownership regulations.In its response to the DCMS’s consultation on media ownership rules, the Newspaper Society, which represents the UK’s local and regional press, said that… Continue reading NS Calls For Reform Of Outdated Media Laws
Commercial TV broadcasters are meeting with Culture Secretary Tessa Jowell today in a last ditch attempt to prevent BBC3, the digital channel aimed at 16-34 year olds, from getting Government approval.Senior executives from ITV, Channel 4, Channel 5 and BSkyB are expected to argue that BBC3 is unnecessary in a market already well served by… Continue reading Commercial Broadcasters Unite To Halt BBC3
The ITC has upheld complaints against Channel 4 for failing to cover up Madonna’s use of the word “motherfucker” during its coverage of the Turner Prize award ceremony last December.During the ceremony, which was screened before the 9pm watershed, Madonna who was presenting an award said: “At a time when political correctness is valued over… Continue reading Channel 4 Told To Watch Its Mouth
