Pearson announced yesterday that it has completed the sale of its 22% stake in European broadcaster, RTL Group, to Bertelsmann AG, as previously announced in December last year.Following the deal, Marjorie Scardino, chief executive officer of Pearson, and John Makinson, finance director at Pearson, will resign as non-executive directors of RTL Group.The sale was completed… Continue reading Pearson Completes Sale Of RTL Stake To Bertelsman
BARB has defended its new TV ratings system after rival research showed that over 3 million viewers might have been “lost” from an episode of Coronation Street.The research, commissioned by media agency Carat, showed that 14.5 million viewers watched an episode of Coronation Street shown on Friday 25 January, 3.3 million more than the 11.2… Continue reading BARB Defends New Ratings System
Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix
Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled
The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station
BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem
Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up
RAJAR Results Q4 2001- Overall SummaryToday’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio.While Commercial Radio’s losses were spread across both local and national stations, the BBC only saw share of listening increase period on period for its… Continue reading RAJAR Results Q4 2001-
Overall Summary
Year on year, the largest percentage increase in weekly reach among national stations was at BBC Radio 2, which put in a strong performance again. While talkSPORT strengthened its position, its BBC rival, 5 Live, saw an even more impressive increase in reach.BBC Radio 2 also put in a strong performance in terms of share… Continue reading RAJAR Results Q4 2001- National Stations
Capital, which is eagerly awaiting the release of the latest RAJAR data this morning, was one of the best media performer’s in yesterday’s market. Shares were up 1.58% to close at £6.75˝, an increase of 10˝p on the day before.At the other end of the scale Cordiant was the worst performer in yesterday’s media market.… Continue reading Sharewatch
