It would be easy for Radio to be the Cinderella of media. With no pictures, let alone moving ones and no interactivity (unless you count phone-ins), its simplicity and ability to form a backdrop could easily have seen it fade away as the multi-media world advances. Yet this ability could prove the very key to… Continue reading Feature: Radio And The Internet
The Guardian Media Group has applied for an analogue radio licence in the East Midlands on which it plans to launch an advertising-free commercial radio station targeting 45-64 year-olds.Smooth FM, as it will be called, will focus on music, news and information and will cater for a potential 1.6 million listeners in Leicester, Nottingham, Derby… Continue reading GMG Plans Advertising-Free Radio Station
NTL is launching a new cross-platform “Love Channel” as part of the relaunch of its ntlworld portal.The channel, which will be unveiled in time for Valentine’s Day, will run throughout February on NTL’s revamped portal site and digital TV network in a cross-network promotion of its cable services.The channel, which features interactive games and an… Continue reading NTL Launches Love Channel
Emap Performance is planning to launch a new glossy weekly teen magazine codenamed “Monkey”.The magazine will launch in the spring with a strong celebrity focus and will include gossip, news and pop reviews. Emap claims that Monkey will compliment its existing titles Smash Hits and Bliss, bringing a “new dimension” to the increasingly competitive teen… Continue reading Emap To Launch New Teen Weekly
The ITC has condemned adverts that “encourage or condone harmful emulation” after more than 100 viewers complained that an advert showing a rabbit in a tumble-dryer could be copied by children.The ITC upheld complaints against the ad, which featured a cartoon rabbit emerging unharmed from a tumble-dryer, on the grounds that younger children were unlikely… Continue reading ITC Condemns Copy Cat Commercials
WPP CEO Sir Martin Sorrell, speaking at the World Economic Forum in New York, has said that he sees no signs of a recovery in the global economy or advertising market despite the upbeat forecasts of some commentators at the World Forum. “I’ve seen no blue sky or green shoots. Nothing tells me the global… Continue reading Sorrell Sees ‘No Blue Sky’
Freeserve is cutting 18 positions from its editorial and advertising sales team following a five-month review of its portal business.A spokesperson for Freeserve today confirmed that five positions would be “made redundant” from the advertising sales team, with the remaining 13 coming from the portal and business development departments. However, the internet service provider claims… Continue reading Freeserve Cuts 18 Positions
The mediaDNA consortium, made up of Zenith Media, BSkyB, Capital Radio and News International, today presented the results of the research it launched last year (see Consortium Launches Brand Opinion Survey) into the perception of the 85 top UK media brands. The media covered includes all national newspapers, major consumer magazines, principle radio stations and… Continue reading MediaDNA Presents Media Brand Findings
The Super Bowl is America’s premier sporting event and according to the Jack Myers Report, last weekend’s Super Bowl XXXVI was a showcase for some of the world’s largest brands.Rumours that the American TV networks were having trouble attracting advertisers in the wake of the events of 11 September were allayed with brands such as… Continue reading Super Bowl XXXVI Showcases Advertising
ITV partners, Carlton and Granada, were among the worst performers in yesterday’s media market. The former saw shares fall 8.29% to close at £1.88, while the latter was down 5.35% to finish at £1.19˝, a loss of 6žp on the day before.Cable and Wireless saw shares fall 3.80% yesterday to close at £2.59ź following speculation… Continue reading Sharewatch
