Its not just you getting old, those whippersnappers in advertising are getting younger, as recent IPA research has proved. But with the middle aged population growing, Anna Wise, editor of MediaTel NewsLine, asks whether the industry should be letting the experienced hands walk away.The fact that baby-boomers are coming of age has not come as… Continue reading Talking About My Generation
Advertising revenue at Chrysalis Radio fell by 11.8% from September to December 2001, the group’s AGM was told this morning.“This in part reflected trading difficulties associated with the events of 11 September, but more importantly reflects the prevailing difficult economic conditions for the advertising market and the challenging comparables from the year before, when our… Continue reading Chrysalis Radio Revenues Turn Positive
The BBC has appointed Jana Bennett as its new director of television with a brief to oversee output across BBC1, BBC2 and the new digital channels, BBC3 and BBC4.Bennett will take up her new role in April and succeeds Mark Thompson, who left last year to become chief executive of Channel 4 (see Thompson Takes… Continue reading BBC Appoints New Director Of Television
Jazz FM has announced that its first digital outside broadcast will be aired on digital multiplexes owned by the MXR group and will transmit to a potential 25 million digital listeners across the UK.The concert, which will take place on 23 February, is the first in a series of digital events planned by Jazz FM… Continue reading Jazz FM To Broadcast Digital Concert
Orange’s “Palm of Hand” poster advert was the most memorable and recognisable poster of 2001, according to research commissioned by Maiden Outdoor.The poster, which was created by Lowe Lintas, planned by Media Planning and bought by Posterscope, was recognised by 70% of those who took part in the survey, with 90% of respondents, aged between… Continue reading Orange Tops Most Memorable Poster Survey
The Mirror has launched a text information service which will allow subscribers to receive breaking news stories, showbiz gossip and football news via their mobile phones.The service, called Instant Mirror, is being sold through the Carphone Warehouse stores and website. A payment of £5.99 will mean users receive text alerts over 30 days from activation.… Continue reading Mirror Launches SMS Information Service
The Internet Advertising Bureau (IAB) has unveiled its latest round of standards for interactive media, which is to be released in 12 parts during 2002.Danny Meadows-Klue, chairman and chief executive of the IAB, explained why he felt the programme, named “The Daddy of all Standards Part II” was needed: “Standards are critical to the success of… Continue reading IAB Launches “The Daddy” In Internet Standards
The Wireless Group has begun testing a new wristwatch audience measurement device which it claims will provide a more accurate picture of exactly which radio stations people listen to.The device is completely portable and works by recording the radio frequency that listeners are tuned in to. The Wireless Group’s chairman, Kelvin MacKenzie, claims that the… Continue reading TWG Tests New Radio Measurement Device
The Office of National Statistics (ONS) has published its annual Social Trends document, which documents the changing lifestyle and population statistics of the UK.The document notes a steep increase in the uptake of non-terrestrial TV services since 1996/7. Almost 4.5m households now subscribe to satellite television, an increase of 51% on 1996/7, while 3.3m subscribe… Continue reading Social Trends Reveals Non-Terrestrial TV Boom
Giant banner company MegaPoster has won the rights to the first ever giant banner site in the hip seaside city of Brighton, while refurbishment works take place on the 100 year old clock tower which stands on a major crossroads in the city’s retail and leisure district.Brighton & Hove Council given approval for four 18m… Continue reading MegaPoster Wins First Brighton Giant Site
