The ASA has upheld complaints against Richard Desmond’s Daily Express for confusing readers on two separate occasions with “misleading” front-page ads.In the first case readers claimed to have been mislead by a front-page flash offering cheap flights to the USA “for every reader.” The terms and conditions of the offer were printed on page 47… Continue reading Express Pulled Up On Misleading Ads
Smartlogik and Telewest were the worst performers in yesterday’s rather gloomy media market. The former saw shares slump by 40% to close at žp, while the latter fared slightly better with stock dropping 22.95% to finish at 35źp, a loss of 10˝p on the day before.GWR, which issued a trading update last week revealing falling… Continue reading Sharewatch
ITV’s director of channels, David Liddiment, admitted at the launch of ITV1’s winter schedule in November that BBC1’s recent ratings successes were posing a threat to the nation’s “most popular channel.” – Just over a month later BARB figures for 2001 showed that for the first time in over 40 years BBC1 had beaten ITV1… Continue reading Feature: Playing The Ratings Game
Translucis has unveiled the brand identity for its network of plasma screens in bars and clubs.The network, which launched last year (see No Chance Of A Quiet Pint As Translucis Targets 18-24 Year Olds In Pubs), will be known as Magnetic and the new identity, which was created by BamberForsyth:Finch, will be unveiled to the… Continue reading Translucis Unveils Magnetic Brand
ISBA is strongly defending adverts aimed at toddlers after around 80 Labour MP’s signed a Commons early day motion yesterday, calling for a ban on advertising during TV programmes aimed at the under fives.Labour MP Deborah Shipley is leading the motion, which is due to be published in the House of Commons today. Shipley is… Continue reading ISBA Defends Advertising Aimed At Toddlers
Mobile Marketing agency 12Snap is launching what it claims to be Europe’s largest retail-based SMS advertising campaign to promote the launch of Monsters Inc. at cinemas across the UK.The campaign, which is being carried out on behalf of McDonalds, Disney and PIXAR, begins on 8 February and will run for four weeks in 1200 McDonalds… Continue reading 12Snap Launches Monster SMS Campaign
ITV demanded £80m a year from BSkyB for the right to distribute its ITV Sport channel on the Sky digital platform, according to BSkyB’s chief executive, Tony Ball.Ball told a House of Commons committee yesterday that BSkyB had been close to finalising a deal to carry the ITV Sport channel weeks ago, but that ITV… Continue reading Sky Names ITV Sport Carriage Price
Guardian Unlimited has unveiled the first stage in its plan for subscription based content with the launch of a paid-for SMS alert service.From this week Orange, BT and Vodafone mobile phone users will be offered news, media, politics and football SMS updates from the Guardian unlimited website. Subscription to the service is free and users… Continue reading Guardian Unveils Paid For SMS Alerts
Taxi Media has secured a six-month deal with Unilever Bestfoods UK to promote its Marmite brand throughout London.The campaign, which was bought by Blade and planned by Concord, will run from 2 February to coincide with the Marmite’s 100th birthday. 33 fully liveried taxis will carry pictures of the Marmite jar along with the slogan… Continue reading Taxi Media Spreads Marmite Over London
Digital radio group MXR and Jazz FM are launching an initiative to promote DAB digital radio in the UK.MXR has secured a marketing partnership with Jazz FM, which will see CD’s sold by Jazz Enterprises, a division of Jazz FM, carry sleeve information promoting the availability of digital radio through out the UK. The first… Continue reading MXR And Jazz FM To Promote Digital Radio
