The National Magazine Company (Natmag) is attempting to raise the profile of its women’s lifestyle titles with the appointment of Cara Sayer to the newly created position of events sponsorship and PR manager.Sayer, who takes up the position with immediate effect, will be responsible for raising brand awareness across Natmag’s portfolio of women’s lifestyle titles… Continue reading Natmag To Raise Profile Of Women’s Lifestyle Titles
Capital Radio has this morning reported a gloomy set of financial results, which show a 27% decline in pre-tax profit for the twelve months ended 30 September to £30.1 million. The company is saying that conditions remain tough as a result of the continued downturn in advertising, adding that there is virtually no visibility for… Continue reading Capital Radio Profits Fall 27% Following Ad Downturn
The Radio Authority has approved the Kent Messenger Group’s acquisition of South East Radio following an investigation to determin if the deal is in the public interest.The Kent Messenger Group acquired South East Radio, which broadcasts Neptune Radio to Folkestone and Dover, in September, but the deal was blocked by the Radio Authority because it… Continue reading Radio Authority Approves KM Radio Acquisition
TV advertising is the most successful way for brands to reach the UK’s over 50 population, according to the latest research from Thomson Intermedia.The study, which investigated the marketing and advertising strategies of eight UK brands currently targeting the so called “affluent grey market,” shows that TV advertising accounts for the largest portion of marketing… Continue reading TV Hits The Spot With Affluent Greys
Online retailer, Amazon.co.uk, held on to its position as the top online advertiser for women during September, the site gained exposure among 2,911,000 individual female internet users during the month and commanded 46.3% digital reach of the total at home internet universe. Capitalone.co.uk dropped two places to sixth position with visits from 1,666,000 unique women… Continue reading New Media Round-Up
Channel 5’s chief executive, Dawn Airey, has said that she will not enter the running to take over from Michael Jackson as head of Channel 4.Airey, who was tipped as favourite for the job when Jackson announced his departure earlier in the year (see Jackson Quits Channel 4Jackson Quits Channel 4 Jackson Quits Channel 4… Continue reading Airey Rules Out Top Channel 4 Job
MSN has launched its biggest ever retail marketing campaign to raise the profile of its online shopping channel in the run up to Christmas.The £1m campaign, which includes radio, press, online and outdoor activity aims to attract over a million page impressions to the MSN shopping portal over the Christmas period by providing online shoppers… Continue reading MSN Launches Biggest Ever Ad Campaign
The ASA has made its first adjudication on SMS advertising and has upheld a complaint against a computer games company for sending a spoof text message asking people to report for army duty.The ASA received complaints from a former member of the British army who felt that the text message, which stated: “Please report to… Continue reading ASA Upholds First SMS Ad Complaint
Future Network was the best performer in yesterday’s buoyant media market, in which only two companies saw shares fall. Stock was up 18.18% to finish at 39p, an increase of 6p on the previous day.Carlton, which was rumoured to have been considering an informal takeover bid made by the German group, Bertelsmann TV, during September… Continue reading Sharewatch
SMG has announced that its wholly owned subsidiary, Pearl & Dean, has been awarded the four-year contract to sell advertising across the UK and Ireland for UCG Cinemas.The contract, which runs from 7 January next year and covers 405 screens in 43 cinemas, takes the number of screens handled by Pearl & Dean to 1,406… Continue reading SMG’s Pearl & Dean Secures Cinema Ad Deal
