MSN has launched its biggest ever retail marketing campaign to raise the profile of its online shopping channel in the run up to Christmas.The £1m campaign, which includes radio, press, online and outdoor activity aims to attract over a million page impressions to the MSN shopping portal over the Christmas period by providing online shoppers… Continue reading MSN Launches Biggest Ever Ad Campaign
Future Network was the best performer in yesterday’s media market, in which only four companies saw shares fall. Stock jumped 25.64% to finish at 49p an increase of 10p on the previous day.Scottish Radio saw shares rise 3.34% yesterday to close at £8.50, after an encouraging set of interim results confirmed that the company had… Continue reading Sharewatch
The National Magazine Company (Natmag) is attempting to raise the profile of its women’s lifestyle titles with the appointment of Cara Sayer to the newly created position of events sponsorship and PR manager.Sayer, who takes up the position with immediate effect, will be responsible for raising brand awareness across Natmag’s portfolio of women’s lifestyle titles… Continue reading Natmag To Raise Profile Of Women’s Lifestyle Titles
Capital Radio has this morning reported a gloomy set of financial results, which show a 27% decline in pre-tax profit for the twelve months ended 30 September to £30.1 million. The company is saying that conditions remain tough as a result of the continued downturn in advertising, adding that there is virtually no visibility for… Continue reading Capital Radio Profits Fall 27% Following Ad Downturn
The Radio Authority has approved the Kent Messenger Group’s acquisition of South East Radio following an investigation to determin if the deal is in the public interest.The Kent Messenger Group acquired South East Radio, which broadcasts Neptune Radio to Folkestone and Dover, in September, but the deal was blocked by the Radio Authority because it… Continue reading Radio Authority Approves KM Radio Acquisition
SMG has announced that its wholly owned subsidiary, Pearl & Dean, has been awarded the four-year contract to sell advertising across the UK and Ireland for UCG Cinemas.The contract, which runs from 7 January next year and covers 405 screens in 43 cinemas, takes the number of screens handled by Pearl & Dean to 1,406… Continue reading SMG’s Pearl & Dean Secures Cinema Ad Deal
Internet advertising revenue in the UK exceeded £90m in the first half of 2001, showing an increase of £26m or 42% on the same period last year, according to the latest research carried out for the IAB.The study, which measures the industry based on figures submitted by the finance departments of online media companies, shows… Continue reading UK Internet Ad Revenue Grows 42% In First Half Of 2001
Car use is on the increase – Office for National Statistics figures put the percentage of UK households with access to at least one car at over 70%, while one household in four has two or more motors.The UK magazine market has upwards of 20 general interest motoring titles, not including the numerous used-car, off-road,… Continue reading Feature: Motoring Websites
Scottish Radio Holdings’ (SRH) greater exposure to local advertising revenues has enabled it to outperform the radio market, according to its annual financial results released this morning.Whilst SRH saw radio turnover remain more or less flat (£34.2 million this year against £34.8 million in 2000) and radio profits dipped from £13.0 million to £11.0 million,… Continue reading Scottish Radio Outperforms Market, But Profits Dip
The Radio Advertising Bureau has published a guide to help advertisers get the most out of radio promotions and sponsorship deals, following the success of a seminar on the subject last month.The guide, which is available on the RAB website, aims to help advertisers align their brands with the editorial content of radio stations and… Continue reading RAB Publishes Guide To Radio Sponsorship
