Emap today released interim results which, although in line with expectations, demonstrated the extent to which the group had been hit by the advertising slump and forecast no second half recovery.The group said “normalised” pre-tax profits, excluding figures from its US operation which was sold in July, rose 8% to £55m, while revenues rose 3%… Continue reading Emap Results ‘In Line With Expectations’
Lucy Bristow, research manager at Channel 4 and Carine Evans, divisional director at TNS Media brought last week’s MRG conference to a close with an introduction into a radical new research technique called semiometrie.The French technique, which blends classic psychology and semiotics, is designed to “probe the unconscious mind” in order to help advertisers gain… Continue reading MRG One Day Conference: Exploring The Subconscious
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month drop of 2.3% from September to October this year, as readers show signs of tiring with coverage of the global war against terrorism.Many of the gains achieved by the broadsheets in… Continue reading National Newspaper Round-Up October 2001
Speaking at last week’s MRG conference, Lucy Shepherd, head of research at CIA UK, said that interactive TV (iTV) needs to be greatly improved if the growing tide of consumer apathy is to be stemmed.She said that digital TV has failed to inspire viewers since its launch three years ago and explained that interactive services… Continue reading MRG One Day Conference: The Future Of Interactive TV
Speaking at the MRG conference in London last week Geoff Wicken, BMRB’s global development director, said that advertisers would demand a global standard of media measurement as international multimedia deals become more common.In his speech, ‘The single European currency: Two months away for money, 20 years away for media,’ Wicken pointed out that the need… Continue reading MRG One Day Conference: Global Media Measurement
Alan Higgs, director of NOP Media, followed hard on the heels of Roger Pratt at the MRG one day conference, with his discussion of a new readership accumulation study commissioned under a completely separate contract from the main NRS survey.Higgs pointed out that while the planning and buying of newspaper and magazine advertising is based… Continue reading MRG One Day Conference: Audience Accumulation Models
Helen Tridgell and Sue Cox of Postar along with Sally Gibson of More Group, spoke of the need for greater accountability in outdoor advertising at the MRG conference in London last week.Tridgel, managing director of Postar, said that the outdoor industry was becoming increasingly sophisticated and the ability to provide planners with co-ordinated multi-format, multi-media… Continue reading MRG One Day Conference: Knowing More About Outdoor
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
Week on week analysis of the media market reveals strong performances for both Carlton and Granada amid growing speculation that the ITV partners are considering restructuring the troubled pay-per-view platform, ITV Digital (see Former BSkyB Exec To Review ITV Digital). The former saw shares rise 22.76% to finish at £2.40, while the latter was up… Continue reading Sharewatch
Roger Pratt, managing director of National Readership Surveys (NRS), introduced the updates and implications of the new NRS contract at the MRG one day conference in London last week.Pratt explained that the contract, which was awarded to Ipsos RSL in November (see Ipsos-RSL Revealed As Winner Of New NRS ContractIpsos-RSL Revealed As Winner Of New… Continue reading MRG One Day Conference: The New NRS Contract
