Lucy Bristow, research manager at Channel 4 and Carine Evans, divisional director at TNS Media brought last week’s MRG conference to a close with an introduction into a radical new research technique called semiometrie.The French technique, which blends classic psychology and semiotics, is designed to “probe the unconscious mind” in order to help advertisers gain… Continue reading MRG One Day Conference: Exploring The Subconscious
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month drop of 2.3% from September to October this year, as readers show signs of tiring with coverage of the global war against terrorism.Many of the gains achieved by the broadsheets in… Continue reading National Newspaper Round-Up October 2001
Speaking at last week’s MRG conference, Lucy Shepherd, head of research at CIA UK, said that interactive TV (iTV) needs to be greatly improved if the growing tide of consumer apathy is to be stemmed.She said that digital TV has failed to inspire viewers since its launch three years ago and explained that interactive services… Continue reading MRG One Day Conference: The Future Of Interactive TV
Presenting the latest wave of DART research, Julie Pôrksen, associate director at Ipsos RSL, assured industry figures gathered at the MRG conference in London last week that the UK is well on its way to fulfilling its “digital vision.”Pôrksen said that digital uptake has been increasingly recently with the lure of more channels and better… Continue reading MRG One Day Conference: Fulfilling the Digital Vision
Hollinger International, owner of the Daily Telegraph, has announced a net loss for Q3 2001 of $139.6 million or $1.37 per share, compared to a net loss of $3.9 million or a $0.06 per share in 2000.The UK newspaper division, which publishes the Telegraph, saw Q3 revenues for 2001 of £77.3 million, a decrease of… Continue reading Hollinger Sees Losses Increase As Advertising Revenue Falls
The headline rate of inflation dropped to 1.6% in October from 1.7 in September (see Inflation Rate Subsides For September), according to the latest figures from the Office for National Statistics.Underlying inflation remained unchanged at 2.3% during the month, below the government’s target rate of 2.5%.The retail prices index for October was 172.6.Subscribers can access… Continue reading Inflation Rate Continues To Drop During October
Week on week analysis of the media market reveals strong performances for both Carlton and Granada amid growing speculation that the ITV partners are considering restructuring the troubled pay-per-view platform, ITV Digital (see Former BSkyB Exec To Review ITV Digital). The former saw shares rise 22.76% to finish at £2.40, while the latter was up… Continue reading Sharewatch
Roger Pratt, managing director of National Readership Surveys (NRS), introduced the updates and implications of the new NRS contract at the MRG one day conference in London last week.Pratt explained that the contract, which was awarded to Ipsos RSL in November (see Ipsos-RSL Revealed As Winner Of New NRS ContractIpsos-RSL Revealed As Winner Of New… Continue reading MRG One Day Conference: The New NRS Contract
Unconfirmed press reports at the weekend suggest that Bertelsmann TV subsidiary RTL held talks with Carlton in September at which time an informal offer was made by the German group. The FT reports that the offer was in the region of 275p-a-share although it is thought that the talks ended when the two sides were… Continue reading WSJ Reports Bertelsmann Interest In ITV Companies
Speaking at the MRG conference in London last week, Neil Eddleston, managing director of JCDecaux Worldlink, introduced delegates to the latest in outdoor research – The Sutton Study.Eddleston said that the increasingly large amount of investment in moving formats has led to the need for a measurement system that recognises new developments in the industry.… Continue reading MRG One Day Conference: The Sutton Study
