The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%,… Continue reading PPA Honours Natmags Managing Director
After hearing WPP’s appeal yesterday, the Takeover Panel have again refused to allow the company to withdraw their 555p-a-share offer for Tempus. The full Panel met to hear Sir Martin Sorrell’s appeal, thought to centre around Tempus’s reluctance to provide WPP with key financial reports, after the Panel Executive dismissed WPP’s original request last week.Both… Continue reading Takeover Panel Rejects WPP Appeal
IPC Media has rebranded its direct marketing unit as IPC Consumer Direct. A new corporate identity has been created for the unit, including individual logos for each of the four business sections.Kevin Cordray, IPC’s direct marketing director, said: “We believe IPC Consumer Direct is more descriptive with regard to our work here in subscriptions marketing,… Continue reading IPC Rebrands Direct Marketing Department
The ASA has acknowledged the “pure indulgence” of eating the crumbliest flakiest chocolate in the world by rejecting complaints against a poster for Cadbury’s Snowflake, which pictured a woman “sucking” a chocolate bar suggestively.Complainants objected to the poster, which featured the strapline: “How much would you like this girl’s job,” claiming that it was offensive… Continue reading ASA Crumbles Over Cadbury’s Flake
Washroom media developed in the true spirit of advertising’s burgeoning ambient sector, when the dead space on the backs of cubicle doors and above urinals was rediscovered as an opportunity to reach consumers.Hi Tech Solutions, which now offer around 10,000 sites in pubs, clubs and universities across the UK, including Northern Ireland, was established in… Continue reading Feature: Washroom Advertising
Carlton and Granada saw shares fall yesterday after assuring ITV’s chief executive, Stuart Prebble, on Friday, that they would continue with their investment in troubled pay-per-view platform ITV Digital (see Prebble Denies ITV Digital Will Close). Carlton saw stock fall 2.07% to finish at £1.89, a loss of 4p on the previous day, while Granada… Continue reading Sharewatch
A US study has suggested that magazines could be the most effective element in the marketing mix when it comes to gaining return of investment on advertising. Research carried out by the Magazine Publishers of America and Media Marketing Assessment looked at 186 brands across 13 different product categories over a seven year period from… Continue reading Mags Most Effective In Marketing Mix
Terry Mansfield, managing director of the National Magazine Company, was awarded the PPA’s Marcus Morris award on Friday in recognition of his enthusiasm and knowledge of the magazine industry and his commitment to developing talent.Mansfield has headed Natmags since 1982 and was behind the development of magazines as brands. He has also seen the expansion… Continue reading PPA Honours Natmags Managing Director
MediaTel Interactive, the web-based project development arm of the MediaTel Group, has launched its new company website promoting the work of the recently expanded Interactive team.The new look site, www.mediatelinteractive.co.uk, carries corporate information and client portfolio details and features project management and consultancy information. It also houses details of web-related definitions and statistics to help… Continue reading MediaTel Interactive Launches New Site
News International is reviewing its marketing strategy for the Times after Rupert Murdoch admitted that earnings at the newspaper were below expectations.Murdoch told shareholders earlier in the month that the group’s UK newspaper business, which includes the Times, The Sun, and the News of the World, was suffering as a result of the advertising downturn… Continue reading Marketing Strategy Reviewed At The Times
