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ISBA has welcomed ITV’s decision to move The Premiership from its 7.30pm slot to a later time of 10.30pm (see ISBA criticised the sports highlights programme for failing to attract the anticipated audience levels in “an important prime-time slot for advertisers” and said that its members had expressed concern about the programme since its launch… Continue reading ISBA Welcomes The Premiership’s Relegation
Acquisitions play a large part in the fortunes – or otherwise – of WPP this year. First half revenues were up over 56%, largely due to the contribution made by last year’s big name acquisition Young & Rubicam, along with several other smaller companies acquired along the way, whilst all the talk at the moment… Continue reading WPP Warns Results May Suffer In ‘Very Difficult’ Year
The Takeover Panel has this morning ruled against WPP’s attempt to free itself from its 555p-a-share offer for Tempus Group. WPP had made a submission to the Takeover Panel in an attempt to invoke the Material Adverse Change clause in its initial offer citing the further deterioration of the ad market following the terrorist attacks… Continue reading Takeover Panel Rules Against WPP
The Radio Authority has issued London-based Premier Christian Radio a warning after broadcasting programmes that were deemed “intolerant” and “denigratory” to other religious faiths.The station was found to be in breach of the 1990 broadcasting act after a complainant objected to a number of broadcasts, claiming they were “abusive” to other religious beliefs, such as… Continue reading Christian Radio Warned Over Content
In the past it has been provocative stuff like Sophie Dahl’s nude Opium adverts which attracted the most newspaper coverage, but in this quarter’s Ads That Make News survey it was the more staid names of BT, Tesco and even the Church of England that proved to win most headlines.Nick Fitzherbert, director of Propeller, which conducts the survey,… Continue reading Tesco Tops Ad Controversy League
The ITC has reappointed Vanni Treves as chairman of Channel 4 until the end of 2003. Treves has held the position, which is part-time, since 1998 and the decision to continue his contract has been approved as required by the Secretary of State for Culture, Media and Sport.ITC chairman, Sir Robin Biggam welcomed the decision,… Continue reading Treves Retained As Channel 4 Chair
RevenueYear on year analysis shows that TV revenue fell across the board during September, as the terrorist attacks on the US cast a shadow of gloom over the industry, which was already in the midst of an advertising downturn.Total terrestrial TV revenue fell 16.9% year on year. ITV was the worst hit with revenue dropping… Continue reading TV Market Round-Up – August 2001
New research suggests that the use of SMS text messaging could be as high as 90% among 20-25 year olds. This figure comes from quantiative research carried out by Target NMI’s Sub-Urban plus project, which uses a bespoke interactive online panel of 5,000 people who express an active interest in music, film, fashion, home entertainment… Continue reading Survey Uncovers Youth Culture
TiVo has signed a licensing deal with Sony allowing the company to incorporate TiVo’s personal video recording (PVR) technology into electronic consumer products.The deal is the first stage in TiVo’s strategy to licence its technology to consumer electronics companies worldwide and represents a significant step for TiVo in creating a broader market for its service.TiVo… Continue reading TiVo Secures Licensing Deal With Sony