The ASA is exercising its “last resort” power and is requesting that the Office of Fair Trading (OFT) takes action against Magna Jewellery for continually placing misleading adverts.The ASA’s director general, Christopher Graham, said: “When a company consistently fails to abide by the rules of self regulation the ASA will ask the OFT to take… Continue reading ASA Brings Out The Big Guns
Week on week analysis reveals a week of mixed fortunes for media companies, despite the IPA’s Bellwether report suggesting that the current advertising slowdown could be shortlived (see IPA Bellwether Says Downturn Will Be Brief).Granada and Carlton saw shares rise in week on week analysis, despite the Government rejecting calls made by the ITC to… Continue reading Sharewatch
ITV is moving The Premiership from its 7pm slot to a later time of 10.30pm, after the sports highlights programme failed to attract enough viewers. A move of this nature has been predicted by media-watchers ever since the timing of the new show was announced, and disappointing audience figures have added weight to the argument… Continue reading ITV Relegates Premiership
ITV’s chief executive Stuart Prebble has warned that the future of digital TV in the UK depends on the success of ITV Digital.Writing in today’s Media Guardian, Prebble said that the pay-per view platform is essential to Government’s plans to provide a “level playing field” between the three competing digital platforms, satellite, cable and digital… Continue reading Digital TV’s Future Depends On ITV Digital
Carlton is closing its pay TV channel, the Food Network, at the end of the year because of falling advertising revenues.Carlton’s director of business development, Matthew Kearney, said: “Carlton’s Food Network, in common with many specialist niche channels, has experienced weaker than expected advertising and e-commerce revenues. We do not see a realistic prospect of… Continue reading Carlton’s Food Network To Close
Viacom Outdoor has published a report showing that after a national bus advertising campaign 40% of adults remember seeing a specific advert.The “Wisdom” report, which brings together three years of research from Viacom’s planning and insight team at a cost of £500,000, is designed to help advertisers predict the effect of their bus advertising campaigns.The… Continue reading Viacom Publishes Bus Ad Research
Excite UK is expanding its advertising sales department with the appointment of Sarah Escott as head of client sales and Phil Liptrot as head of agency sales.Escot, who joins from 24/7 Media, will take on responsibility for developing client understanding of Excite UK and attracting new advertisers to the portal. Previously she has worked for… Continue reading Excite UK Expands Ad Sales Team
SMG has launched a website to back its bid for a new radio station licence for the East Midlands. Listen2liquid.com is designed to introduce the potential audience to the services of Liquid FM, and includes features, listings,a daily news service for the local area and samples of the music it will play.SMG Radio’s business development… Continue reading Liquid Backs Bid With Website
TiVo has launched the latest stage of its £3m pre-Christmas advertising push (see TiVo Launches £3m Ad Campaign), which uses cinema advertising for the first time.The 40-second spot, created by Bates UK, features a slightly eccentric family indulging their favourite interests and demonstrating the functionality of the personal digital recording technology. “We feel that cinema… Continue reading TiVo Launches First Cinema Ads
The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
