Alan Higgs, director of NOP Media, followed hard on the heels of Roger Pratt at the MRG one day conference, with his discussion of a new readership accumulation study commissioned under a completely separate contract from the main NRS survey.Higgs pointed out that while the planning and buying of newspaper and magazine advertising is based… Continue reading MRG One Day Conference: Audience Accumulation Models
Helen Tridgell and Sue Cox of Postar along with Sally Gibson of More Group, spoke of the need for greater accountability in outdoor advertising at the MRG conference in London last week.Tridgel, managing director of Postar, said that the outdoor industry was becoming increasingly sophisticated and the ability to provide planners with co-ordinated multi-format, multi-media… Continue reading MRG One Day Conference: Knowing More About Outdoor
Analysts at ABN AMRO are sticking by their forecast of a 20% drop in ad revenue at ITV in November despite popular opinion within the trade press that 15% is a more likely figure. ABN ‘remains cautious’ about ITV, but says that if the general trends within the market continue to look ‘cyclical’ there is… Continue reading ABN ‘Remains Cautious’ On ITV Ad Revenue Forecasts
Channel 4 is cutting around 30 jobs and is reducing its investment in its commercial arm, 4 Ventures, by 50% as a result of the current advertising downturn.Channel 4’s acting chief executive, David Scott, has announced that around 15 staff will be made redundant from the main channel as well as a similar number from… Continue reading Ad Downturn Claims Jobs At Channel 4
Carlton and Granada, which are rumoured to be considering plans to restructure their loss making pay-per-view platform, ITV Digital (see Former BSkyB Exec To Review ITV Digital), were among the best performers in yesterday’s media market. Carlton was up 14.88% to finish at £2.47, an increase of 32p on the day before, while Granada saw… Continue reading Sharewatch
ShopFront Media has extended its sponsorship deal with Red Square Vodka taking its portfolio of illuminated advertising sites to over 5,000 nation-wide.ShopFront’s original deal with Red Square, which includes over 1,000 branded backlit off-licence and convenience store signs across the UK, was due to run out this month but the initial success of the campaign… Continue reading ShopFront Media Expands Portfolio
ITN has secured its position as ITV’s news provider by signing a new six-year contract with the broadcaster, which will run from January 2003.ITN was reportedly forced to cut its bid for the contract from £45m to around £35m in the face of competition from the Channel Three consortium (see ITC Decision Creates Competition For… Continue reading ITN Signs New Contract With ITV
Nick Jankel-Elliot of the Happy Dog market research group and Claire Nuttall, research manager at GWR took the floor at the MRG conference in London yesterday to introduce a new research technique designed to enthuse advertisers about the space in which “brands live and breath” – the home.Jankel-Elliot, director of strategy and insight at Happy… Continue reading MRG One Day Conference: Home Or Household?
Jeff Eales, e-commerce director of Donovan Data Systems opened the one day MRG conference at the Royal Society of Arts in London yesterday, with an introduction into how the new BARB system will bring greater accountability to TV advertising.Eales explained that the new BARB contract, due to be introduced early next year (see BARB Presents… Continue reading MRG One Day Conference: TV Events In BARB 2002
Dr Jonathan Freeman of Goldsmith’s University addressed the future of TV viewing from an academic’s perspective at yesterday’s MRG conference in London.Freeman began by introducing the concept of “immersive TV” pointing out that interactive services are failing to inspire digital viewers because broadcasters are not taking advantage of the massive amount of information that it… Continue reading MRG One Day Conference: The Future Of TV Viewing
