BARB hosted a forum last night at the Mermaid theatre, Blackfriars, to explain to members of the media industry the technicalities involved in the new research contract (see MRG Evening Meeting: The New BARB Contracts), which launches in full in January 2002.At present BARB is conducting a parallel run in order that the accuracy of… Continue reading BARB Presents New Research System
Freeserve UK has signed e-commerce deals with three of the UK’s best known retail brands in anticipation of an increase in online shopping in the run up to Christmas.The deals with Boots, John Lewis and Tesco are part of Freeserve’s plans to expand its e-commerce portal into a “virtual shopping precinct” intended to attract Christmas… Continue reading Freeserve Gears Up For Online Christmas
Following months of wrangling and speculation WPP has conceded its efforts to withdraw from the take-over of Tempus Group and is now prepared to go through with the £434 million deal.Yesterday the Takeover Panel released a statement detailing their reasons for dismissing WPP’s appeal to withdraw their initial 555p-a-share offer and WPP followed this with… Continue reading WPP Will Buy Tempus
Youth research project ROAR is introducing new methodology this week which utilises the popularity of mobile phones with its target age group. As part of the second wave of research, SMS text diaries will be used, whereby panel members text details of “Emedia moments” to the research agency 2cv as soon as they happen. They… Continue reading ROAR Uses SMS To Research Youth
Adverts which received complaints for being demeaning to either men or women have received different responses from the ASA this week.A poster for the sparkling wine Lambrini showed three women laughing. The headline read “I lost 14 stone of fat last night” and continued “So you dumped him then”. Complainants felt that the ad was… Continue reading ‘Demeaning’ Ads Get Differing ASA Verdicts
Tempus was the best performer in yesterday’s media market with shares climbing 4.78% to finish at £5.48˝. At the other end of the scale WPP saw shares dip 2.71% to close at £6.47 in what was the worst media performance of the day. News that WPP has finally agreed to honour its deal to buy… Continue reading Sharewatch
The Sunday broadsheets are distinctive from their commuter friendly weekday siblings due to their sections. Only the Sunday Business, which also has the lowest circulation of the group, offers less than six, while the biggest paper by circulation, the Sunday Times, also has the most sections with 12.The advantage to advertisers of these sections is… Continue reading Feature: Sunday Broadsheets
The number of UK homes connected to the internet remained static at 39% during the three-month period ending in August 2001, according to the latest quarterly report from Oftel.The amount of households with access to the web has been growing steadily since January 1999 and this is the first time that there has not been… Continue reading Internet Uptake Flattens In Quarter Three
BlowUp Media has signed its first airline advertiser since the events of 11 September caused big-budget flight operators to withdraw from the medium.The “Flights to the Sun” campaign for AirFrance launches this month and features Blow Up’s 800 metre square poster at the City Gateway site in London. The campaign, which was bought by French… Continue reading BlowUp Media Launches Airline Campaign
Outdoor advertising contractor, JC Decaux, has this morning announced third quarter revenue increases of 11% to E360 million thanks to a strong performance from its Street Furniture division. Revenues for the three months to September were in line with company expectations and rose on a like-for-like basis (excluding acquisitions) by 1.9%.Street Furniture revenues increased by… Continue reading JC Decaux Announces Q3 Revenue Increase
