Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Amazon.co.uk moved up from third in August to become the top online advertiser for September. The online retailer gained exposure among 7,156,000 at home internet users throughout the month and commanded a 47.6% digital reach. Ebay.co.uk climbed three places from eight last month, to occupy a strong mid-table position. The auction site was visited by… Continue reading New Media Round-Up
Johnston Press is appealing to the Competition Commission to overturn the Department of Trade and Industry’s decision to prevent its acquisition of eight free weekly newspapers from Trinity Mirror.The company’s £16m bid to buy the titles, which include the Peterborough Herald & Post, the Northampton Herald & Post, the Derby Trader and five other free… Continue reading Johnston Press Appeals Against DTI Decision
ITV’s chief executive, Stuart Prebble, has denied that ITV Digital is to close, after receiving assurance from shareholders, Carlton and Granada, that their investment in the loss making platform would continue.Announcing an increase in subscribers, Prebble sought to silence growing speculation that the platform is on the brink of collapse, saying: “Carlton and Granada have… Continue reading Prebble Denies ITV Digital Will Close
colspan=”5″>Top/Bottom 10 Weekly Reach (000s) % Change
Capital Radio, which already owns the leading radio station in London, Capital 95.8, has aquired a 19% stake in up and coming urban contemporary black music station Choice FM. The stake, in Choice’s owners Tainside Limited, cost Capital £3.3m, valuing the whole business at £16m. There is an option in the deal for Capital to… Continue reading Capital Expands London Portfolio
Virgin Radio’s breakfast show has broken the 2 million listener mark for the first time in over a year, proving that high-profile celebrity DJ, Chris Evans, was far from indispensable.Capital DJ Steve Penk took over the breakfast show after the controversial departure of Evans last June (see Virgin Terminates Evans’ Contract), and has attracted 300,000… Continue reading Virgin Radio Shows Signs Of Life After Evans
The RAJAR radio listening figures for the third quarter of this year were released yesterday, which showed overall listening hours and reach are up (see BBC Retains Lead In RAJAR Results). GWR, whose Classic FM reached its best figures, jumped 25½p to £2.11 as a result, while Capital rose over 4% to £7.02½ and Emap… Continue reading Sharewatch
