Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
Yahoo UK and Ireland is expanding its advertising sales team with a series of new appointments.The internet service provider has taken on five staff over the last month including Emma Driver, former digital sales manager at IPC, who joins sales team as sponsorship and promotions manager and Tony Lee, formerly of Crimson publishing, who has… Continue reading Yahoo Expands Ad Sales Team
The online presence of the Telegraph is making 17 cost cutting redundancies as the advertising downturn continues to take its toll.The cuts will be made from editorial, production and technical departments leaving the telegraph.co.uk with 70 staff. Managing director of Hollinger Telegraph New Media, Hugo Drayton, explained that the job losses were part of wider… Continue reading Telegraph Online Cuts Jobs
The RAJAR radio listening figures for the third quarter of this year were released yesterday, which showed overall listening hours and reach are up (see BBC Retains Lead In RAJAR Results). GWR, whose Classic FM reached its best figures, jumped 25½p to £2.11 as a result, while Capital rose over 4% to £7.02½ and Emap… Continue reading Sharewatch
Subscribers can access the full version of this article, containing tables showing the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London, by clicking on the Radio reports list (left).Among those gaining the largest increases period on period in terms of weekly reach… Continue reading September 2001 RAJAR – Local Commercial Stations
SMG has today announced that its review of staffing levels will result in a maximum of 95 redundancies across its operations by the end of 2001. This represents around 5% of the media company’s total workforce.Of the 95 redundancies, 17 are management positions. Whilst a further 52 staff have volunteered for redundancy, SMG had to… Continue reading SMG Makes 95 Cost-Cutting Redundancies
Amazon.co.uk moved up from third in August to become the top online advertiser for September. The online retailer gained exposure among 7,156,000 at home internet users throughout the month and commanded a 47.6% digital reach. Ebay.co.uk climbed three places from eight last month, to occupy a strong mid-table position. The auction site was visited by… Continue reading New Media Round-Up
Johnston Press is appealing to the Competition Commission to overturn the Department of Trade and Industry’s decision to prevent its acquisition of eight free weekly newspapers from Trinity Mirror.The company’s £16m bid to buy the titles, which include the Peterborough Herald & Post, the Northampton Herald & Post, the Derby Trader and five other free… Continue reading Johnston Press Appeals Against DTI Decision
