Taxi Media has launched a new initiative allowing brands to target taxi customers with product-filled tip up seats.Highland Spring is the first advertiser to make use of the tip up seats, which are hermetically sealed and filled with mineral water. The one-year contract covers 12 liveried taxis, which can be seen in London, Manchester, Birmingham,… Continue reading Taxi Media Launch Tip Up Seats
After the global advertising downturn forced SMG to announce 95 cost cutting redundancies last week (see SMG Makes 95 Cost-Cutting Redundancies), shares rose 6.61% yesterday to finish at £1.21, in what was one of the best performances in yesterday’s media market.Jazz FM, which recently reported its first full year’s profit (see Jazz In Profit For… Continue reading Sharewatch
Employment levels were up last year at IPA member companies, according to the 2000 IPA Agency Census, released on Friday. The survey revealed that by 1 September 2000 13,508 were employed by 196 companies, compared to 13,000 at 201 companies a year before.The census proved that the image of advertising as a young, London-based industry… Continue reading IPA Publishes 2000 Census
ShopFront Media is extending its portfolio of illuminated Adsites to include pharmacies across the UK, with the launch of the Media Pharmacy Network.ShopFront is launching the network this week and plans to erect 1,500 illuminated advertising panels outside pharmacies across the UK. Gaviscon has been signed up as the initial sponsor of the scheme and… Continue reading ShopFront Media Extends Adsite Range
Oftel has launched a review of the guidelines for conditional access services on digital TV platforms. Current arrangements for pricing, terms and conditions will be considered, as well as the issue of whether public service broadcasters should be charged at a different rates from commercial broadcasters. Oftel’s decision could have implications for both Sky Digital… Continue reading Oftel Launches Conditional Access Review
Members of the top socio-economic groups are finding newspapers increasingly relevant to their lives, according to the sixth wave of VIPer research.The latest figures show that 29% of respondents agreed with the statement “I deliberately make time to read a newspaper during the day”, compared to 22% in 1999’s first wave of research. Two groups… Continue reading Newspapers Retain VIPer Role
Murdoch Walks Away From ‘Dream’ DirecTV DealRupert Murdoch, frustrated with delays and torturous negotiations, has walked away from what many considered the ‘dream’ deal of his career – one which would have made him the greatest TV mogul ever, reaching more people in more countries than anyone else in history.For the past six months Murdoch’s… Continue reading Murdoch Walks Away From ‘Dream’ DirecTV Deal
Flytxt and Warner Village cinemas are launching one of the largest wireless cinema campaigns to date, marking the increasing success of SMS as a marketing tool.The campaign, which launches today, is designed to encourage cinema goers to see the new Harry Potter film by entering a text competition to win tickets to the premier. People… Continue reading Cinema Turns To SMS Advertising
Internet research group, NetRatings, has acquired its main rival, Jupiter Media Metrix, in a deal worth £50m.The deal, which is being hailed as a major step towards the establishment of a global standard in internet audience measurement, will be completed early next year and will see the two companies merge to dominate the online research… Continue reading NetRatings Acquires Jupiter MMXI
London Taxi Promotions (LTP), has launched an interactive initiative to attract travel and leisure advertisers to the sector in the wake of the events of 11 September.The “Destinations Packages” will target tour operators, flight specialists, tourist boards and airlines by offering them special value deals incorporating liveried cabs, branded receipts and campaign miniature cabs.All cab… Continue reading Taxi Advertising Goes Interactive
